All Nonprofit Marketing and Fundraising Articles
Episode 33 – How Will the Election Season Impact Nonprofits?
The election season is upon us in the US. How will this impact fundraising? Explore how the election will impact your nonprofit and what you can do about it.
50 Calls to Action for Nonprofit Landing Pages
In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. Discover 50 proven calls to action to help your next fundraising campaign.
25 Nonprofit Creative Director Interview Questions
Hiring the right creative director for your nonprofit is crucial for the success of your marketing team. The right creative director understands how fundraising and your nonprofit brand work togetherness her to produce the results you need. These interview questions will help.
4 Steps to Fundraising Testing
Make intelligent decisions about what to test and then get out of the way of the data. Learn how to define your fundraising testing.
Writing a Donor-Focused President’s Letter
Sending a President’s Letter (or Executive Director’s Letter) at the beginning of the year helps donors know the impact they made in the previous year. It’s a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!
3 Fundraising Goals for 2020
You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I’m reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.
4 Examples of Nonprofit Engagement
Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of “belonging.” We’ve found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have … Read more
4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors
Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.
How to Reactivate Lapsed Donors
Learn the five step process to reactivate lapsed donors in this article that will be crucial for your nonprofit’s fundraising success.
How Should Board Members Support Major Donor Fundraising?
Learn the secret to engaging your board members in fundraising in this Quick Win from Timothy Smith.
Reinforce the Donation Decision to Eliminate Donor Remorse
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
25 Interview Questions for a Nonprofit Creative Director
Choosing the right creative director at your nonprofit can be crucial for your organization’s marketing success. Use these 25 nonprofit creative director interview questions to inspire your job interviews.
5 Ways to Reactivate Lapsed Donors
One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You’ll learn 5 ways to reactive your lapsed donors.
5 Steps to Start a Monthly Giving Program
Do you want a proven way to accelerate your revenue growth? I’m going to share THE donor program you need to start or grow.
Good Fundraising Does This One Thing Well
Do you want to know the secret to an excellent fundraising appeal? The one question you should ask? Learn more in this article.
We Miss You! How to Make a Lapsed Donor Fall in Love Again
Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift.
10 Great Ideas for Giving Tuesday 2019
Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving … Read more
Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors
Lapsed donors have an advantage over acquiring new donors: they’ve already made the decision once to give to your organization. A lapsed donor is someone who hasn’t given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a … Read more
Episode 32 – Should We Move All of Our Communications to Digital?
Learn about which communications make sense for digital and how other channels still have a place in your communications plan in this episode of the Nonprofit Answers podcast.
Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Tell a Story of One Person to Improve Your Fundraising
Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you’ll learn how to use a free tool, HemingwayApp.
Episode 30 – How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.