Email Appeal Generator

Email Fundraising Appeal Generator

Welcome to the Email Fundraising Appeal Generator. This tool helps you write a great fundraising appeal. You’ll construct a fundraising story and when you finish, you’ll receive a complete fundraising appeal you can use to raise more money to help more people.

Step 1 of 4

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Start by providing the details for this particular appeal.
Name of Person Email is From*
Enter the full name of who the email will be from. This is typically the organization's President or Executive Director.
Organization Name*
Title of the Person the Email is From*
The title of the person who is sending the email (entered above). This should include the organization name, for example: President, CareWorx
What is your fundraising goal? (If Applicable)
Enter the goal for this fundraising campaign, e.g. $129,000
Subject Line*
The Subject Line the email reader will see in his inbox.

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First, a great fundraising appeal contains a story of someone a reader could see himself/herself helping. You want the reader to emotionally connect with the story of someone your nonprofit helped.

Second, the main character in your story should face a conflict. If there is not conflict to solve, the reader has no reason to give. When there is a problem, the donor can be the solution.

Finally, the best stories are resolved by the donor. You don't need to finish the story in the appeal. You can tell the donor what happened in the 'thank you' communication or impact report.

Let's start by summarizing the story we're telling.
What is the Name of the Main Character in Your Story?
Story Summary*
In one sentence, summarize the story you're telling in this appeal.
Ask Summary*
What are you asking for? In one sentence, summarize what you're asking the reader to do.

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Grab the Reader's Attention*
Your email will start by grabbing the reader's attention. This should be a max of three sentences. Use "you" and "your" as much as possible and not "I" or "We."
What is the Problem the Main Character Experienced?*
In 1-2 sentences, tell about the struggle or problem the main character experienced.
Why is this Problem Negatively Impacting the Main Character?*
Describe how this problem is affecting the main character.
How Did the Beneficiary Get Help?*
Describe what a donor did to help the beneficiary.

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What Does the Donation Fund?*
Describe with 2-3 sentences what the donation will do.
Enter the ask amounts*
Use a format similar to this, "$25, $75, or even $150"
Landing Page URL
Where should the reader go to donate?
Your Email Address

(optional) Would you like us to email a copy of the appeal to you? We won't subscribe you to anything or send you other email (unless you opt in below). This is optional and only if you want a copy of the appeal.
Opt-in?
- Yes! I'd like to receive email and updates from Nonprofit Donor.

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