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How to Research and Prepare for a 5-Minute Major Gift Ask
A focused, five-minute major gift ask seems simple. Frame the opportunity, make your case, create urgency, and request a specific amount. But behind every successful focused ask is hours of preparation and research.
Fundraising Articles
Why Your Best Prospects Already Know You (And How to Stop Chasing Strangers)
Small nonprofits waste time pursuing cold prospects while warm ones wait to be asked. Your best donors aren’t wealthy strangers waiting to be discovered. They’re people already connected to your mission. Here’s how to stop chasing and start cultivating.
The 50-Name Exercise: How to Build Your First Prospect List in One Hour
You already know your first donors. They’re not wealthy strangers waiting to be discovered. They’re people in your existing network who care about your mission. This one-hour exercise will help you identify 50 real prospects you can actually contact.
What Donors Wish You Knew: Insights from the Other Side of the Relationship
You spend a lot of time thinking about what you need from donors. But have you considered what donors need from you? Here’s what donors actually wish you understood about being on the other side of the relationship.
The Partner Test: 10 Questions to Audit Your Donor Relationships
Every nonprofit claims to value donor relationships. But claims are easy. Behavior is what counts. These 10 questions reveal whether you’re actually treating donors as partners or just saying you do. Take the audit and find out where the gaps are.
Why Your Donors Stopped Giving (It’s Probably Not What You Think)
A donor gave three years in a row. Then they stopped. You assume they lost interest or hit hard times. But the real reason is simpler: they didn’t feel like their gift mattered. Here are the actual reasons donors lapse and what you can do about it.
The 7 Real Reasons Your Donors Give (And How to Speak to Each One)
The retired teacher and the business owner on your donor list give for completely different reasons. The same appeal lands differently for each. Here are seven real motivations that drive donor giving and how to speak to each one.
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Nonprofit Marketing Articles
Fundraising Trend: Rise of Social Media Influencers in Fundraising
This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.
10 Post-Event Survey Questions
Discover the 10 essential post-event survey questions that will help you gain valuable insights, improve your fundraising events, and create a stronger connection with your attendees and supporters.
8 Social Media Trends in 2024
Discover the eight game-changing social media trends that will empower your nonprofit to thrive, inspire, and make an unparalleled impact in 2024 and beyond.
7 Tips for Volunteer Fundraisers
Discover seven game-changing tips that will transform you from a volunteer fundraiser into a fundraising superstar, empowering you to make a lasting impact on the causes you care about most.
21 Digital Fundraising KPIs Your Nonprofit Should Track
Discover the 21 essential digital fundraising KPIs your nonprofit should track to optimize your online strategies, build stronger donor relationships, and maximize your impact in this comprehensive guide.
The Power of Social Proof in Email Fundraising
Discover insightful strategies on how to effectively leverage testimonials and success stories in email fundraising to build trust, demonstrate impact, and ultimately increase donations.
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Donor Communication Articles
Content Reuse Playbooks for Personalized Appeals
Build a reusable storytelling system so every donor segment gets a personal-feeling appeal without rewriting from scratch.
From Mission Statement to Case for Support: Why They’re Different and How to Build Both
Every nonprofit has a mission statement. Not every nonprofit has a case for support. They’re different tools for different purposes. Confusing them creates problems in fundraising. Here’s how to build both, starting with what you already have.
Case for Support Audit: 5 Questions to Test Whether Your Case Actually Works
You have a case for support. But is it actually compelling? These five tough questions reveal whether your case is ready to raise money or needs serious revision. Be honest with yourself. Your fundraising depends on it.
The 60-Second Case: How to Explain Your Nonprofit When Someone Asks “What Do You Do?”
Someone asks what your nonprofit does. You stumble through a rambling explanation and watch their eyes glaze over. Here’s a simple formula for a 60-second response that makes people actually care: Problem, Solution, Transformation.
Story Crimes: 7 Mistakes That Kill Your Fundraising Stories (And How to Fix Them)
Your fundraising stories might be working against you. Leading with statistics, hiding behind jargon, making your organization the hero. Here are seven story crimes that drain power from your appeals, and exactly how to fix each one.
The Story You’re Afraid to Tell: When Imperfect Outcomes Make Better Fundraising
Not every story ends with a job, a graduation, or a life turned around. Some of your best fundraising stories might be the ones without tidy endings. Here’s why imperfect outcomes can build more trust than polished success stories.