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How to Calculate Donor Lifetime Value (and What to Actually Do With It)
Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship—and the usual formula hides the answer. Here’s a simple cohort method, and what to actually do with the number.
Fundraising Articles
Is Your Fundraising Event Worth It? How to Find the Real ROI
Gross revenue makes most fundraising events look better than they are. Here’s how to calculate event ROI with staff time included, and what to do with it.
Should You Ask Monthly Donors for a Year-End Gift?
Should you ask monthly donors for a year-end gift? Yes, most of them. Here’s how to make the ask without making your most loyal donors feel overlooked.
How to Calculate Donor Lifetime Value (and What to Actually Do With It)
Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship—and the usual formula hides the answer. Here’s a simple cohort method, and what to actually do with the number.
The Last 72 Hours of December: How to Plan Your Final Year-End Fundraising Emails
The last days of December bring in a real share of online giving. Here’s how to plan your December 29 to 31 fundraising emails now, while you still have time.
AI Can Draft Your Appeal. It Can’t Tell You What Your Donors Care About.
AI is good at producing words. It has no idea which words matter to your donors. Here’s a workflow that keeps the knowing with you and hands the typing to the machine.
Should Your Small Nonprofit Even Do GivingTuesday?
GivingTuesday can bring in real money for a small nonprofit. It can also pull gifts forward from December 31 and wear out your staff. Here’s how to decide whether it’s right for your shop.
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Nonprofit Marketing Articles
Fundraising Trend: Rise of Social Media Influencers in Fundraising
This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.
10 Post-Event Survey Questions
Discover the 10 essential post-event survey questions that will help you gain valuable insights, improve your fundraising events, and create a stronger connection with your attendees and supporters.
8 Social Media Trends in 2024
Discover the eight game-changing social media trends that will empower your nonprofit to thrive, inspire, and make an unparalleled impact in 2024 and beyond.
7 Tips for Volunteer Fundraisers
Discover seven game-changing tips that will transform you from a volunteer fundraiser into a fundraising superstar, empowering you to make a lasting impact on the causes you care about most.
21 Digital Fundraising KPIs Your Nonprofit Should Track
Discover the 21 essential digital fundraising KPIs your nonprofit should track to optimize your online strategies, build stronger donor relationships, and maximize your impact in this comprehensive guide.
The Power of Social Proof in Email Fundraising
Discover insightful strategies on how to effectively leverage testimonials and success stories in email fundraising to build trust, demonstrate impact, and ultimately increase donations.
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Donor Communication Articles
How to Write a Grant Report That Sets Up Your Renewal
Your final grant report isn’t the last step of this grant. It’s the first page of your next request, so write it for the program officer who has to defend your renewal.
The New Charitable Deduction: What to Tell Your Year-End Donors
Starting in 2026, donors who don’t itemize can deduct cash gifts again. Here’s how to mention it in your year-end appeal accurately and in the right spot.
If You Stopped Sending Your Newsletter, Would Anyone Notice?
If your newsletter quietly stopped arriving, how many donors would notice? Here’s how to turn it from organizational news into a donor impact newsletter one person can produce every quarter.
Content Reuse Playbooks for Personalized Appeals
Build a reusable storytelling system so every donor segment gets a personal-feeling appeal without rewriting from scratch.
From Mission Statement to Case for Support: Why They’re Different and How to Build Both
Every nonprofit has a mission statement. Not every nonprofit has a case for support. They’re different tools for different purposes. Confusing them creates problems in fundraising. Here’s how to build both, starting with what you already have.
Case for Support Audit: 5 Questions to Test Whether Your Case Actually Works
You have a case for support. But is it actually compelling? These five tough questions reveal whether your case is ready to raise money or needs serious revision. Be honest with yourself. Your fundraising depends on it.