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The FOCUS Method: A Step-by-Step Framework for Major Gift Asks That Close
The most effective major gift asks take five minutes or less. Not the entire donor meeting – but the actual moment when you present the opportunity and request the gift should be crisp, clear, and focused.
Fundraising Articles
How One Simple Change Transformed a Nonprofit’s Donor Retention from 6% to 22%
Most nonprofits are facing a donor retention crisis, and they don’t even realize it. The average first-year donor retention rate across the nonprofit sector hovers around 15-20%. That means 80-85% of people who make a first gift to your organization will never give again.
25 Influential Nonprofit Voices on LinkedIn
LinkedIn has become the go-to platform for nonprofit fundraising professionals to share insights, strategies, and best practices. These 25 influential voices are shaping the conversation around modern fundraising, from digital strategies to donor psychology.
The Complete Guide to Vibe Fundraising: Revolutionizing Nonprofit Development with AI
Vibe Fundraising: the AI-first approach that’s reshaping how nonprofits raise money, build relationships, and scale their impact.
The Complete Guide to Donor Psychology: Insights for Modern Nonprofit Fundraising
A comprehensive research article exploring donor psychology, recent studies, and how to apply donor psychology in your work as a nonprofit fundraiser.
Donor Psychology in Action: 15 Practical Strategies to Transform Your Fundraising Results
Your donors aren’t making rational decisions about their giving—and that’s actually great news for your fundraising. Recent research reveals that understanding how people’s minds work when they’re deciding whether to donate can dramatically improve your results, often with surprisingly simple changes to what you’re already doing.
Fundraising Trend: Shift Grant Funding to Localization
USAID is planning to shift at least 25% of its annual grant funding to local partners by the end of FY2025.
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Nonprofit Marketing Articles
Fundraising Trend: Rise of Social Media Influencers in Fundraising
This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.
10 Post-Event Survey Questions
Discover the 10 essential post-event survey questions that will help you gain valuable insights, improve your fundraising events, and create a stronger connection with your attendees and supporters.
8 Social Media Trends in 2024
Discover the eight game-changing social media trends that will empower your nonprofit to thrive, inspire, and make an unparalleled impact in 2024 and beyond.
7 Tips for Volunteer Fundraisers
Discover seven game-changing tips that will transform you from a volunteer fundraiser into a fundraising superstar, empowering you to make a lasting impact on the causes you care about most.
21 Digital Fundraising KPIs Your Nonprofit Should Track
Discover the 21 essential digital fundraising KPIs your nonprofit should track to optimize your online strategies, build stronger donor relationships, and maximize your impact in this comprehensive guide.
The Power of Social Proof in Email Fundraising
Discover insightful strategies on how to effectively leverage testimonials and success stories in email fundraising to build trust, demonstrate impact, and ultimately increase donations.
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Donor Communication Articles
The 48-Hour Follow Up Rule: Why Your Donor Retention Depends on Lightning-Fast Response
Every donor should receive meaningful, personal contact within 48 hours of making their gift. Not just an automated email receipt – though that should happen immediately – but actual human contact that shows you noticed their gift and you’re grateful for it.
The Complete Guide to Donor Psychology: Insights for Modern Nonprofit Fundraising
A comprehensive research article exploring donor psychology, recent studies, and how to apply donor psychology in your work as a nonprofit fundraiser.
Donor Psychology in Action: 15 Practical Strategies to Transform Your Fundraising Results
Your donors aren’t making rational decisions about their giving—and that’s actually great news for your fundraising. Recent research reveals that understanding how people’s minds work when they’re deciding whether to donate can dramatically improve your results, often with surprisingly simple changes to what you’re already doing.
Fundraising Trend: Increased Focus on Donor Privacy
In the EU and UK, privacy regulations have dramatically changed how nonprofit organizations can interact with prospects and donors. We predict that 2024 will see an expansion of donor privacy initiatives in the United States.
Fundraising Trend: Hyper-Personalized Communications
Hyper-personalized communications are ones where every message feels like it’s crafted just for you. Imagine a world where every email, social media post, or newsletter you send out lands with the kind of precision and personal touch that makes each of your donors feel like they’re the only one you’re speaking to.
Crafting Impactful Memorial Gift Thank You Letters for Nonprofits
Discover how to craft heartfelt, impactful thank-you letters for memorial gifts that honor loved ones and strengthen donor relationships.