Write a Great Fundraising Appeal Using ChatGPT

Donor Communication, Featured, Featured Intermediate, Fundraising, Intermediate

By Jeremy Reis

Artificial Intelligence (AI) has been making headlines, particularly the transformative capabilities of ChatGPT in the realm of writing. But how effective can AI truly be when it comes to crafting emotionally resonant content like fundraising appeals? While it may not yet rival the nuanced skills of a seasoned human writer, ChatGPT can certainly provide a solid foundation for your appeal.

In this article, we’ll dive into the practical application of AI in writing fundraising appeals. We’ll explore how to harness the power of ChatGPT effectively, and guide you on creating prompts that yield impactful results.

Whether you’re a veteran fundraiser or just getting started, this post will equip you with valuable insights to leverage AI for your cause. Let’s begin this fascinating journey!

🧑‍💻 Want to learn more? I’ve created a course that will supercharge your ChatGPT experience. With hundreds of example prompts, and recorded walkthrus in ChatGPT, this course will help you accelerate your marketing, fundraising, and communications using ChatGPT. Learn more today!

Table of Contents

Should I Use ChatGPT to Write a Fundraising Appeal?

Fundraising is a vital activity for many non-profit organizations, foundations, and even startups. Yet, it is often a challenging task that requires a strategic approach and compelling communication. In recent years, artificial intelligence (AI) has emerged as a potential game-changer in this domain, particularly with tools like ChatGPT which are transforming the way we write fundraising appeals. But why should you consider using ChatGPT for your fundraising efforts? Here are three key reasons:

Efficiency and Consistency

One of the most significant advantages of using ChatGPT for writing fundraising appeals is its efficiency. Crafting an engaging appeal can be time-consuming, requiring careful thought, editing, and revisions. ChatGPT can streamline this process by generating content quickly, thus saving valuable time that can be used for other tasks.

Moreover, AI ensures consistency in communication, which is crucial for maintaining a strong brand image. With ChatGPT, you can create a standard template for your fundraising appeals and modify it as needed. This allows for uniform messaging across different platforms and audiences, reinforcing your organization’s identity and mission.

Ability to generate creative and engaging content

Creating engaging content is paramount in fundraising appeals. You need to captivate your audience’s attention and persuade them to contribute to your cause. This is another area where ChatGPT shines. Powered by machine learning algorithms, ChatGPT can generate creative and engaging content based on the prompts you provide.

The AI tool has been trained on a diverse range of internet text, enabling it to produce unique and interesting content. It can help you craft compelling narratives, use persuasive language, and incorporate storytelling elements that resonate with your audience. This can significantly enhance the effectiveness of your fundraising appeals, increasing the chances of achieving your fundraising goals.

Customization to suit different donor demographics

Every donor demographic has unique preferences and motivations for giving. Therefore, a one-size-fits-all approach to fundraising appeals may not yield the desired results. This is where the customization capabilities of ChatGPT come into play.

ChatGPT allows you to tailor your fundraising appeals to suit different donor demographics. By inputting specific prompts related to a particular demographic, you can generate content that resonates with that group. For instance, if you’re targeting millennials, you might focus on social impact and transparency. On the other hand, for corporate donors, you might emphasize tax benefits and brand visibility.

While AI tools like ChatGPT may not replace human writers entirely, it’s a good option to help you brainstorm or start writing an appeal that you can edit to sound like your nonprofit organization’s voice.

Writing a Fundraising Appeal Using ChatGPT

As we delve deeper into the potential of AI in crafting compelling fundraising appeals, it’s time to focus on the practical aspect: How can you use ChatGPT to write these appeals? In this section, I will walk you through the process of creating effective prompts and interpreting the generated content. This hands-on guide will not only give you a clear understanding of how ChatGPT works but also equip you with the skills to leverage this powerful tool for your fundraising efforts.

Writing a Prompt to Get a Fundraising Appeal Started

There is no perfect prompt for ChatGPT. Instead, we’re going to start writing an appeal and then have ChatGPT tweak the content to meet our needs. If ChatGPT knows who your organization is, you will have a head start in writing an appeal. The simple way to find out is ask ChatGPT if it knows who you are:

Next, let’s provide ChatGPT the story we want to use in the fundraising appeal with a little background about the appeal.

Now, let’s focus on writing the appeal. We’re going to craft the prompt like this:

Act as a fundraiser. Write a fundraising appeal using the story of Grace. The goal for the appeal is to raise $100,000 towards building a school in Grace’s community. Write the first line to grab the attention of the reader. Use bullet points, ellipses, and other elements of a fundraising appeal to keep the reader’s attention. Use urgency in the appeal.

With that prompt, here’s the output from ChatGPT:

Dear Friend,

Imagine embarking on a perilous 8-kilometer journey every single day, risking encounters with wild animals and navigating thick underbrush, all in the pursuit of education. This is the daily reality for Grace, a young and ambitious girl from a small community in Kenya.

But you have the power to change her narrative…

Transform Grace’s Daily Trek into a Safe Walk to a Nearby School

  • Your donation can help us build a school right in Grace’s community, putting an end to her dangerous daily journey.
  • Grace dreams of becoming a doctor, a beacon of hope and help for others in her community. Let’s make her dream a tangible reality.

Here’s how you can make a difference:

  • $50 can provide bricks and building materials…
  • $100 can secure quality educational resources…
  • $500 could sponsor a teacher’s salary for a month…

Together, We Can Reach Our $100,000 Goal Before the Year Ends!

Time is of the essence. Every day Grace walks to school is another day she faces unnecessary dangers. We urgently need your help to expedite the construction of the community school.

Act Now: Your Contribution Can Change Lives

  • Every dollar counts. Your generous donation will bring us closer to giving Grace and countless other children a safe and secure path to education.
  • Be a part of this transformation. Gift a safe, shorter journey to school and help nurture the dreams of Grace and many others like her.

We envision a future where Grace and children in her community walk a few steps to a nearby school, with big smiles, untamed enthusiasm, and hearts full of dreams that are within their reach.

Together, we can build a future that is filled with hope, safety, and opportunity.

Please, don’t wait. Take a moment to donate today and share this appeal with friends and family. Together, we can turn Grace’s dangerous journey to school into a heartwarming story of community development and triumph.

With heartfelt gratitude, [Your Organization Name]

The appeal is ok, but it certainly isn’t excellent.

Let’s start on getting ChatGPT to edit the appeal. Let’s use this prompt:

Rewrite the appeal to add more of Grace’s story and how the donor can help. Add more urgency to the appeal. Write a much more compelling opening to the letter.

Here’s the output we get now:

Dear [Recipient’s Name],

Every morning as the sun rises in a small community in Kenya, a brave young girl named Grace shoulders her satchel and steps firmly onto an 8-kilometer path fraught with dangers that no child should face. As the thick underbrush scratches at her ankles and wild animals lurk, Grace clings to her unwavering dream: to become a doctor who heals and helps her community. But to realize this dream, she first must reach her school… a perilous journey she undertakes twice daily, with hope as her guiding light.

Time is running out. We cannot stand by while Grace’s pursuit of education is threatened daily. We urgently need your help to build a safe haven of learning in Grace’s community.

Here is where you step in…

By contributing to our mission to raise $100,000, you are not just helping to build walls and a roof; you are laying the foundations of dreams, of hope, and of a secure future for many children like Grace.

Your generous donation will facilitate:

  • Safety and Proximity: A nearby school means Grace and her friends no longer have to venture through hazardous terrains…
  • Nurturing Dreams: A conducive learning environment where Grace can focus on her studies, inching closer to her dream of becoming a doctor…
  • Empowering a Community: With education within reach, every child can dare to dream bigger and strive for a brighter future…

Be the Change: Your Urgent Action Needed!

  • $50: Can fund the acquisition of essential building materials…
  • $200: Helps in procuring educational supplies and resources that nurture budding minds…
  • $1000: Ensures a qualified teacher is ready to inspire and guide Grace and her classmates for an entire month…

We Are Racing Against the Clock – Join Us in this Critical Mission!

With every passing day, the risks Grace faces multiply. This is a call to your heart, a plea for your swift action. Together, we can forge a new path for Grace, one paved with safety, opportunities, and the promise of a brighter tomorrow.

Please, Act Now – Be a Beacon of Hope!

Don’t hesitate. Your contribution can ignite a beacon of hope in Grace’s community, fueling a movement that transforms lives and reshapes futures. Share this message, rally your friends and family, and let’s unite to give Grace the chance she desperately deserves.

Join hands with us today, and let’s craft a narrative of hope, of victory against adversity, of dreams turned into reality. Together, we can ensure Grace’s journey to school becomes a walk of pride, not peril.

Thank you for being a vital part of this journey,

Warm regards, [Your Organization Name]

As you see, ChatGPT can write good fundraising appeals with the right prompting and tweaking. You can take this appeal in a couple of different directions:

  • Add more elements to the story, such as a quote from Grace about what a new school would mean to her
  • Add Bible verses or religious quote if you’re a religious organization
  • Add more urgency to the appeal
    • Rewrite to add more urgency and motivate the reader to give

ChatGPT isn’t ready to take over your appeal writing yet! But the tool is good for brainstorming or creating a first draft of your fundraising appeal that you can iterate. Do you want to learn more about how to use ChatGPT to supercharge your nonprofit? I’ve created an excellent course, Leveraging ChatGPT for Nonprofit Success. This course will help you master ChatGPT for your organization for marketing, fundraising, customer service, communications, and more!


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