Most board fundraising reports stop at dollars against budget. Here is a one-page report that also shows donor counts, retention, and what is coming next so your board can act before revenue drops.
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A budget shortfall is a real problem, but "we're behind" rarely moves donors. Here's how to turn a year-end gap into an appeal people want to answer.
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Beneficiary designation gifts let donors leave an IRA, insurance policy, or bank account to your nonprofit with one form. Here's how to ask, and what to say.
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Many nonprofits leave volunteers out of the year-end appeal or send them the same letter as everyone else. Here's how to ask people who already give their time.
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Texting donors at year-end is less about whether texts work and more about who already gave you permission. Here's what the latest benchmarks say and how a small nonprofit should decide this December.
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Most unpaid pledges aren't broken promises; they're forgotten ones. Here's how to build pledge reminders that feel like a service to the donor and get more of those commitments paid.
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Most year-end mail files go back as far as last year's did, and nobody remembers why. A simple break-even calculation tells you which lapsed donors to mail, which to email, and what to say to the ones you haven't heard from in a while.
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Peer-to-peer campaigns bring in lots of new donors, but most gave for a friend, not for you. Here's a 90-day plan to turn them into your own supporters.
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Your year-end follow-up letter goes to donors who meant to give and set the first letter aside. Here's who should get it, when it should land, and how to write it so it isn't a reprint.
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Cheap leads aren't automatically good leads. Here's how to judge nonprofit lead generation ads by cost per donor, with a simple test you can run on $1,000.
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