Every donor should receive meaningful, personal contact within 48 hours of making their gift. Not just an automated email receipt – though that should happen immediately – but actual human contact that shows you noticed their gift and you're grateful for it.
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A comprehensive research article exploring donor psychology, recent studies, and how to apply donor psychology in your work as a nonprofit fundraiser.
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Your donors aren't making rational decisions about their giving—and that's actually great news for your fundraising. Recent research reveals that understanding how people's minds work when they're deciding whether to donate can dramatically improve your results, often with surprisingly simple changes to what you're already doing.
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In the EU and UK, privacy regulations have dramatically changed how nonprofit organizations can interact with prospects and donors. We predict that 2024 will see an expansion of donor privacy initiatives in the United States.
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Hyper-personalized communications are ones where every message feels like it’s crafted just for you. Imagine a world where every email, social media post, or newsletter you send out lands with the kind of precision and personal touch that makes each of your donors feel like they’re the only one you’re speaking to.
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Discover how to craft heartfelt, impactful thank-you letters for memorial gifts that honor loved ones and strengthen donor relationships.
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Discover how to leverage the efficiency, creativity, and customization capabilities of ChatGPT to craft compelling fundraising appeals that resonate with diverse donor demographics.
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Mastering donor relations involves authentic communication, recognizing donors as mission partners, and nurturing lifelong bonds through mindful, genuine follow-ups.
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Discover 25 innovative ways to create unforgettable "wow" moments for your nonprofit's donors that deepen their connection and commitment to your cause. This article offers a variety of ideas to engage, inspire, and show appreciation to your supporters, ensuring they remain enthusiastic partners in your mission.
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As a nonprofit, retaining donors and encouraging recurring gifts is critical to achieving your goals and making a difference. Email marketing is a cost-effective and efficient way to communicate with your donors and keep them engaged with your organization. In this article, we'll share 10 tips to help you create effective nonprofit email marketing campaigns that retain donors and encourage recurring gifts.
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