Donor Communication

Donor Psychology in Action: 15 Practical Strategies to Transform Your Fundraising Results

/

Your donors aren't making rational decisions about their giving—and that's actually great news for your fundraising. Recent research reveals that understanding how people's minds work when they're deciding whether to donate can dramatically improve your results, often with surprisingly simple changes to what you're already doing.

Read more

10 Tips for Nonprofit Email Marketing to Retain Donors and Encourage Recurring Gifts

/

As a nonprofit, retaining donors and encouraging recurring gifts is critical to achieving your goals and making a difference. Email marketing is a cost-effective and efficient way to communicate with your donors and keep them engaged with your organization. In this article, we'll share 10 tips to help you create effective nonprofit email marketing campaigns that retain donors and encourage recurring gifts.

Read more