7 Steps to Create Effective Fundraising Emails
As a fundraiser, you know how important it is to have an effective email strategy. Follow these 7 steps to create more effective fundraising emails.
6 Tips to Use LinkedIn in Your Major Donor Strategy
As a fundraiser, you know that building and maintaining relationships with your donors is key to success. And in today's world, that means using social media. LinkedIn is a powerful tool that can help you connect with potential and current donors, cultivate relationships, and solicit donations. Here are 5 tips to use LinkedIn in your major donor strategy.
Building a Nonprofit Social Media Strategy Part 1: Organizational Goals
The ability to build a strategy and execute it is what separates the good from the great. How to build an effective social media strategy for your nonprofit isn't always clear. In this series, I'm going to help you build a social media strategy.
Ultimate List of Nonprofit Benchmark Metrics (2022)
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That's why we've put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
How Much Fourth Quarter Email is Too Much?
As we move into the fourth quarter, many organizations ramp up their email fundraising efforts. A frequent question I'm asked about email fundraising in general and specifically the fourth quarter, "how much email is too much?"
9 Emails You Can Send in Your Welcome Series
For most nonprofits, email is a key part of their communications strategy. It's a great way to stay in touch with supporters, keep them updated on your work, and solicit donations. But with so many different types of email content out there, it can be tough to know where to start. That's why we've put
The Secret Impact of a Hug Letter
A hug letter is a type of thank-you letter that is sent to donors after they make a gift. The purpose of a hug letter is to show donors how much their gift means to the organization and how it will be used to further the organization's mission.
6 Ways to Communicate with Major Donors
Building relationships with your major donors is crucial to the success of your fundraising efforts. Using multiple channels to communicate with major donors should be a key part of your major donor fundraising strategy. But what's the best way to communicate with these important constituents?
Nonprofit Email Marketing: The Ultimate Strategy
Email marketing is a great way to stay in touch with your donors and keep them updated on your nonprofit's work. But with so many nonprofits competing for attention, it can be tough to stand out in the inbox. So how can you make sure your nonprofit's email marketing campaigns are as effective as possible?
How Many Major Donors Should You Have in a Caseload?
For development officers working on a major gifts program, it's important to have a manageable caseload. But what does that mean, exactly? How many major donors should you have in your caseload in order to sustain a successful program?