Year-end giving is crucial for many nonprofits—in fact, according to Nonprofit Tech for Good, 31% of all annual giving occurs in December. So how can you make sure your emails stand out and persuade donors to give?
Email appeals are a vital tool in any fundraiser's toolkit. They provide an easy and affordable way to reach large numbers of supporters with your message. Here are 12 best practices to help you write great email appeals that will engage and inspire your supporters.
Inboxes are overflowing. Email subscribers are overwhelmed. And message fatigue is real. So how do you cut through the noise and make sure your important fundraising messages are getting read? By sending plain text emails.
Early on at a large nonprofit I worked for, we struggled to generate much revenue from our email appeals. In this blog post, you'll learn the 6 steps necessary to create great email appeals.
Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to
Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in
In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right
A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to
Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do