Is Your Fundraising Event Worth It? How to Find the Real ROI
Gross revenue makes most fundraising events look better than they are. Here's how to calculate event ROI with staff time included, and what to do with it.
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Should You Ask Monthly Donors for a Year-End Gift?
Should you ask monthly donors for a year-end gift? Yes, most of them. Here's how to make the ask without making your most loyal donors feel overlooked.
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How to Calculate Donor Lifetime Value (and What to Actually Do With It)
Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship—and the usual formula hides the answer. Here's a simple cohort method, and what to actually do with the number.
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The Last 72 Hours of December: How to Plan Your Final Year-End Fundraising Emails
The last days of December bring in a real share of online giving. Here's how to plan your December 29 to 31 fundraising emails now, while you still have time.
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AI Can Draft Your Appeal. It Can’t Tell You What Your Donors Care About.
AI is good at producing words. It has no idea which words matter to your donors. Here's a workflow that keeps the knowing with you and hands the typing to the machine.
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Should Your Small Nonprofit Even Do GivingTuesday?
GivingTuesday can bring in real money for a small nonprofit. It can also pull gifts forward from December 31 and wear out your staff. Here's how to decide whether it's right for your shop.
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Why Your Best Prospects Already Know You (And How to Stop Chasing Strangers)
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Small nonprofits waste time pursuing cold prospects while warm ones wait to be asked. Your best donors aren't wealthy strangers waiting to be discovered. They're people already connected to your mission. Here's how to stop chasing and start cultivating.
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The 50-Name Exercise: How to Build Your First Prospect List in One Hour
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You already know your first donors. They're not wealthy strangers waiting to be discovered. They're people in your existing network who care about your mission. This one-hour exercise will help you identify 50 real prospects you can actually contact.
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What Donors Wish You Knew: Insights from the Other Side of the Relationship
You spend a lot of time thinking about what you need from donors. But have you considered what donors need from you? Here's what donors actually wish you understood about being on the other side of the relationship.
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The Partner Test: 10 Questions to Audit Your Donor Relationships
Every nonprofit claims to value donor relationships. But claims are easy. Behavior is what counts. These 10 questions reveal whether you're actually treating donors as partners or just saying you do. Take the audit and find out where the gaps are.
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