Is Your Fundraising Event Worth It? How to Find the Real ROI
Gross revenue makes most fundraising events look better than they are. Here's how to calculate event ROI with staff time included, and what to do with it.
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Should You Ask Monthly Donors for a Year-End Gift?
Should you ask monthly donors for a year-end gift? Yes, most of them. Here's how to make the ask without making your most loyal donors feel overlooked.
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How to Calculate Donor Lifetime Value (and What to Actually Do With It)
Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship—and the usual formula hides the answer. Here's a simple cohort method, and what to actually do with the number.
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The Last 72 Hours of December: How to Plan Your Final Year-End Fundraising Emails
The last days of December bring in a real share of online giving. Here's how to plan your December 29 to 31 fundraising emails now, while you still have time.
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How to Write a Grant Report That Sets Up Your Renewal
Your final grant report isn't the last step of this grant. It's the first page of your next request, so write it for the program officer who has to defend your renewal.
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The New Charitable Deduction: What to Tell Your Year-End Donors
Starting in 2026, donors who don't itemize can deduct cash gifts again. Here's how to mention it in your year-end appeal accurately and in the right spot.
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When Your Fundraiser Leaves, Do Your Donors Leave Too?
When your development director leaves, the donor relationships in their head can walk out the door too. Here's what to do before that day comes, and in the 30 days after.
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Why Your Year-End Donors Disappear by March
Year-end first-time donors are some of the most promising donors you'll get all year, yet most never give again. The second gift is the hinge, and the first 90 days decide it.
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AI Can Draft Your Appeal. It Can’t Tell You What Your Donors Care About.
AI is good at producing words. It has no idea which words matter to your donors. Here's a workflow that keeps the knowing with you and hands the typing to the machine.
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Donor-Advised Funds Are Growing. Can Your Donors Actually Give From Theirs?
Your DAF donors have already decided to give. The question is where. Here's how DAF gifts work from the donor's side, and the fixes a small development shop can make before December.
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