Donor Psychology and Fundraising
The field of donor psychology is still relatively new, but it has already yielded important insights into why people give (or don't give) to charitable causes. By understanding the psychological factors that influence giving behavior, nonprofit organizations can design more effective fundraising campaigns and appeal to a wider range of donors.
Create a Case Statement that Converts Donors
A well-crafted case statement is an essential tool for any nonprofit fundraising leader. By following these tips, you can create a case statement that will convert more donors and help further your mission.
5 Lessons for Nonprofits from Good to Great
In his book Good to Great, Jim Collins lays out a framework that organizations can use to achieve long-term success. Though the book was written with businesses in mind, the principles outlined therein are just as applicable to nonprofits. Here are five key takeaways from Good to Great that fundraising professionals can use to build sustained success for their organizations.
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Most Recent Blog Posts
What is Your Nonprofit’s Value Proposition?
A strong value proposition is essential for any nonprofit seeking to attract donors and other stakeholders. By taking the time to craft a clear and concise statement of what your organization does and why it matters, you'll be in a much better position to stand out from the competition and secure the funding you need to continue doing good work in the world.
7 Steps to Define Your Nonprofit’s Target Audience
As a nonprofit fundraising leader, one of your most important tasks is to define your nonprofit's target audience. This can be a daunting task, but it's essential to the success of your organization. After all, how can you raise money from potential donors if you don't know who they are or what they care about?
6 Steps to Improve Your Donor Newsletter
Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers. 1. Make It User-Friendly First impressions matter, so take the time to design a newsletter
Donor Psychology and Fundraising
The field of donor psychology is still relatively new, but it has already yielded important insights into why people give (or don't give) to charitable causes. By understanding the psychological factors that influence giving behavior, nonprofit organizations can design more effective fundraising campaigns and appeal to a wider range of donors.
Create a Case Statement that Converts Donors
A well-crafted case statement is an essential tool for any nonprofit fundraising leader. By following these tips, you can create a case statement that will convert more donors and help further your mission.
The 1% Improvement Rule
In fundraising, any improvement can have a big impact. The 1% improvement principle is all about making small changes that add up to a big difference. This principle can be applied in many different ways, but here are a few of the most important ones.
Most Recent Podcasts
Episode 37 – 5 Great Year-End Fundraising Campaigns
The holidays are on their way, and it's time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will last until the end of the year, there are plenty of ideas that will work for you. Here are five great ones!
Episode 36 – 10 Tips for Successful Year End Fundraising
For many nonprofits, year end fundraising is crucial for success. As a fundraiser, this can also be a stressful time of year. In this episode, we explore ten tips to making your year end fundraising a success! Learn everything from planning to follow up.
Episode 35 – How Do We Communicate with Major Donors in a Time of Crisis?
As we work through this time of crisis, it's vital to be in constant communication with major and mid-level donors. But what do you communicate? Do you ask for money? How to build relationship?
Episode 34 – How Do We Use an Email Welcome Series to Reduce Donor Attrition?
In this episode of Nonprofit Answers, you will learn a four part email series that will help retain more donors and get that second gift.
Episode 33 – How Will the Election Season Impact Nonprofits?
The election season is upon us in the US. How will this impact fundraising? Explore how the election will impact your nonprofit and what you can do about it.
Episode 32 – Should We Move All of Our Communications to Digital?
Learn about which communications make sense for digital and how other channels still have a place in your communications plan in this episode of the Nonprofit Answers podcast.
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