Fundraising education by practitioners
Learn how to raise more money so you can help more people.
Courses, certifications, books, and a weekly tip from fundraisers who are raising money right now. Practical tactics you can use in your next campaign.
Join fundraisers who get the 2-Minute Fundraising Tip every week. Free. Unsubscribe anytime.
✓ Taught by current practitioners ✓ Templates, scripts and playbooks ✓ Verifiable, exam-based credentials ✓ Free weekly fundraising tips
Certifications
Get certified and get ahead.
Earn a verifiable credential in fundraising. Pass the exam, download your certificate, and show every employer and board what you know.
Flagship credential
Lifetime. No recertification.
Certified Nonprofit Fundraising Professional
Prove you’ve mastered the profession: donor relationships, storytelling, campaign strategy, and fundraising ethics.
- 75-question exam, no time limit
- Three attempts included
- Free practice exam
$199
Start the CNFP
Digital fundraising
Demonstrate your expertise..
Certified Nonprofit Digital Marketer
Show you can turn clicks into donors across email, social, paid ads, SEO, donation pages, and analytics.
- 75-question exam
- Covers the full digital toolkit
- Always signals current expertise
$199
Start the CNDM
New
For fundraisers using AI daily.
Certified Nonprofit AI Fundraiser
Seven domains, including prompting and workflow design, AI-assisted donor communications, donor data, and team adoption.
- 75-question exam
- Seven practical domains
- Built for working fundraisers
$249
Start the CNAFTraining courses
Learn it this week. Use it next week.
Every course comes with worksheets, templates, and step-by-step guides drawn from real donor conversations and real campaigns.
Communications
First Year Donor Communications
Design “wow” moments, build a welcome series that earns the second gift, and map a full first-year plan for every segment.
4 weeks · Beginner
$99
View course
Recurring giving
Monthly Giving Masterclass
From naming and branding to retention, build a recurring donor program that keeps giving month after month.
6 weeks · Beginner
$199
View courseBest value
Get every course with one plan.
Pick the plan that fits your goals and budget, and keep learning as new courses launch.
From the blog
Fresh ideas for your next ask.
October 14, 2026
How to Calculate Donor Lifetime Value (and What to Actually Do With It)
Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship—and the usual formula hides the answer. Here’s a simple cohort method, and what to actually do with the number.
August 2, 2025
How to Research and Prepare for a 5-Minute Major Gift Ask
August 19, 2024
Fundraising Trend: Hyper-Personalized Communications
Books
Read the playbooks.
Field-tested books on donor-centered fundraising, email, AI, and the trends shaping the sector. Hover a cover, or tap it on your phone, for details and a link to buy.
Coming soon
The Small Nonprofit Fundraising Playbook
Learn how you can raise money for your small nonprofit with limited time, staff, and experience.
Coming soon
The Nonprofit Personality
Discover eight distinct organizational types and understand the hidden character of your nonprofit.
Nonfiction
Why We Give
Why people actually give, and how fundraisers can help donors find joy in it instead of guilt.
Nonfiction
The Christian Leader’s Guide to AI
A framework for ministry leaders deciding what to automate, what to protect, and how to tell the difference.
Nonfiction
Magnetic Nonprofit
The six attributes that separate organizations people want to stay with from the ones they drift away from.
Nonfiction
Raise More Money with Email
A practical system for writing email appeals that get opened, read, and answered with a gift.
Nonfiction
The Post-Pandemic Nonprofit
Twelve shifts reshaping the sector, framed as growth opportunities rather than threats.
Nonfiction
24 Fundraising Trends & Predictions
A five-part read on where fundraising was heading, from AI to social giving.
The podcast
Nonprofit Answers
Short, practical episodes that answer the questions fundraisers actually ask. Hosted by Jeremy Reis.
What fundraising leaders say
“Jeremy Reis is a proven and successful Marketing and Development leader who has very practical yet innovative insights.”
Kristin Smith
VP, Marketing & Development
“Jeremy Reis pulls back the curtain and provides a simple framework for nonprofit practitioners seeking predictable increase in donor giving, volunteer engagement and staff retention.”
Charity Medina
Heights Strategic Marketing
“Jeremy shares game-changing truths, concepts, and advice for any and everyone who wants to do a better job being ‘sticky’ when it comes to attracting and keeping passionate and committed donors and other partners.”
Marc Stein
Co-Founder, Nonprofit Excellence
Two minutes a week. Better fundraising for good.
Get one practical fundraising tip in your inbox every week. Read it over coffee and use it the same day.