Fundraising Intermediate2018-01-10T09:56:28-05:00
Donors don’t give to institutions. They invest in ideas and people in whom they believe. 
G.T. Smith

Who is this site for?


YOU can be an excellent fundraiser!

This site is for anyone with a passion for a cause. Perhaps you’ve been fundraising for some time, or maybe you have been working in development but need to learn more about digital marketing, or even, perhaps, you have a passion for a cause and just want to learn how to help raise more money, if so, this site is for you.

I’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser.

Natural born fundraiser is a myth. You can learn the skill of fundraising and raise millions of dollars for your favorite cause. I want to show you how.

What skills will you learn?


Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.

From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.

You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.

Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.

What should I read first?


  • Write a Great Fundraising Appeal Using ChatGPT

    Discover how to leverage the efficiency, creativity, and customization capabilities of ChatGPT to craft compelling fundraising appeals that resonate with diverse donor demographics.

  • 25 “Wow” Moments for Donors

    Discover 25 innovative ways to create unforgettable "wow" moments for your nonprofit's donors that deepen their connection and commitment to your cause. This article offers a variety of ideas to engage, inspire, and show appreciation to your supporters, ensuring they remain enthusiastic partners in your mission.

Articles for Increasing Fundraising Knowledge

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