Who is this site for?
BECOME AN EXCELLENT FUNDRAISER.
YOU can be an excellent fundraiser!
This site is for anyone with a passion for a cause. Perhaps you’ve been fundraising for some time, or maybe you have been working in development but need to learn more about digital marketing, or even, perhaps, you have a passion for a cause and just want to learn how to help raise more money, if so, this site is for you.
I’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser.
Natural born fundraiser is a myth. You can learn the skill of fundraising and raise millions of dollars for your favorite cause. I want to show you how.
What skills will you learn?
THE ART AND SCIENCE OF FUNDRAISING.
Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.
What should I read first?
LEARN MORE ABOUT FUNDRAISING.
Articles for Increasing Fundraising Knowledge
8 Ways to Maximize Exposure for Your Nonprofit Sponsors
Explore the importance and methods of recognizing sponsors to enhance relationships, credibility, and foster a sense of community in your nonprofit organization.
Write a Great Fundraising Appeal Using ChatGPT
Discover how to leverage the efficiency, creativity, and customization capabilities of ChatGPT to craft compelling fundraising appeals that resonate with diverse donor demographics.
6 Steps to Create a Welcome Series for New Church Tithers
Discover practical strategies for crafting effective emails to engage new tithers, including creating inviting introductory emails, engaging subject lines, and attention-grabbing email content.
Cultivating Corporate Partners Through Networking
Discover tactics to forge genuine, enduring corporate relationships by emphasizing tailored strategies and overcoming networking challenges.
7 Steps for Planning Year End Fundraising for Churches
This article provides church leaders with a comprehensive 7-step guide to planning year-end fundraising, including setting goals, crafting a compelling message, preparing campaign assets, launching the campaign, and effectively following up on contributions.
From Story to Ask: How to Create Compelling Fundraising Emails that Inspire Action
Crafting compelling fundraising emails hinges on powerful storytelling, clear calls to action, and authentic follow-up, turning one-time donors into lifelong supporters.
