Who is this site for?
ADVANCE YOUR FUNDRAISING SKILLS.
YOU can be an excellent fundraiser!
This site is for anyone with a passion for a cause. As you’ve progressed through your fundraising career, you’ve learned new techniques to reach donors and take advantage of different channels. You will develop deeper fundraising and marketing skills here.
I’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser.
Natural born fundraiser is a myth. You can learn a deeper knowledge of fundraising and raise millions of dollars for your favorite cause. I want to show you how.
What skills will you improve?
THE ART AND SCIENCE OF FUNDRAISING.
Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.
What should I read first?
LEARN MORE ABOUT FUNDRAISING.
Donor Psychology and Fundraising
The field of donor psychology is still relatively new, but it has already yielded important insights into why people give (or don't give) to charitable causes. By understanding the psychological factors that influence giving behavior, nonprofit organizations can design more effective fundraising campaigns and appeal to a wider range of donors.
How to Start a Recurring Giving Program in 5 Easy Steps
Want to accelerate your revenue growth? I’ll share THE fundraising program you need to start or grow.
Articles for Increasing Fundraising Knowledge
How to Write an Email Promoting Planned Giving (with Examples!)
Email marketing is an important tool for nonprofits to engage with their supporters and encourage donations. In this post, we will provide practical tips and examples for crafting an effective email promoting planned giving, helping your organization to leave a lasting legacy.
7 Strategies to Maximize Direct Mail Fundraising
Direct mail fundraising is a great way to raise money for your cause. However, it can be difficult to know how to maximize your direct mail fundraising efforts. Here are 7 strategies to help you get the most out of your direct mail fundraising campaign.
8 Things to Test in Direct Mail
Direct mail fundraising is a tried-and-true method for raising money for your cause. But with so many options and variables to consider, it can be difficult to know where to start. That's why we've put together a list of 8 things you should test in your next direct mail campaign.
One-on-one Visits with Midlevel Donors?
Nonprofits invest a lot of time and money into building relationships with their mid-level donors, but sometimes the most effective way to strengthen those ties is also the most simple: the one-on-one visit.
Mid-level Donor Strategy: Your Ultimate Guide
Developing a strategy for cultivating mid-level donors can be crucial for nonprofit success. In this article, we will discuss some key components of creating a successful mid-level donor strategy.
5 Ways to Identify a Planned Giving Prospect for Your Nonprofit
Planned gifts may be the best return on investment your fundraising program will see. Planned giving are those donations that are planned to occur in the future through a will or trust. It may be difficult to quickly look at your donor file and identify who has potential for planned giving, it isn’t enough to