Who is this site for?
ADVANCE YOUR FUNDRAISING SKILLS.
YOU can be an excellent fundraiser!
This site is for anyone with a passion for a cause. As you’ve progressed through your fundraising career, you’ve learned new techniques to reach donors and take advantage of different channels. You will develop deeper fundraising and marketing skills here.
I’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser.
Natural born fundraiser is a myth. You can learn a deeper knowledge of fundraising and raise millions of dollars for your favorite cause. I want to show you how.
What skills will you improve?
THE ART AND SCIENCE OF FUNDRAISING.
Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.
What should I read first?
LEARN MORE ABOUT FUNDRAISING.
Articles for Increasing Fundraising Knowledge
How to Approach and Pitch to Big Corporations for Nonprofit Sponsorships
A step-by-step guide on securing corporate sponsorship for nonprofits, emphasizing the importance of understanding potential sponsors, tailoring proposals, delivering compelling pitches, negotiating terms, and nurturing long-term partnerships.
The Power of Social Proof in Email Fundraising
Discover insightful strategies on how to effectively leverage testimonials and success stories in email fundraising to build trust, demonstrate impact, and ultimately increase donations.
Building a Sponsorship Package
Discover actionable guidance for nonprofit fundraisers on crafting compelling packages, effective outreach, and successful negotiations with corporate sponsors to foster meaningful partnerships.
The Role of Board Members in Securing Sponsorships
Board members are pivotal in nonprofit fundraising, and actively engaging, equipping, and recognizing them maximizes sponsorship success.
The Secret Email Growth Hack: Using Data to Drive Email Fundraising Success
Discover a detailed breakdown of key email metrics that nonprofits should track, explaining what each metric indicates and how it can be used to enhance the effectiveness of their email campaigns and fundraising efforts.
Donor Centric Fundraising and Your Major Donor Strategy
Learn about how donor-centric fundraising has a clear connection to your major donor strategy and how you can make donors feel valued.