Creating a sense of urgency in your appeal messaging will help move readers to become donors.
Sending a President's Letter (or Executive Director's Letter) at the beginning of the year helps donors know the impact they made in the previous year. It's a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
Do you want to know the secret to an excellent fundraising appeal? The one question you should ask? Learn more in this article.
Learn about which communications make sense for digital and how other channels still have a place in your communications plan in this episode of the Nonprofit Answers podcast.
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.
Nurturing a donation is unlocking a donor’s desire to express their joy for caring for others. There are many reasons why donors give. But if you look at the core reason why donors give, for many of them, it comes down to a feeling of joy.
Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It's happened to me. I look and think "we should do it like that!" In fact, what you're doing, may be just right for your donors and your organization. Stop comparing yourself to others.