How to Tell an Impactful Fundraising Story

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories

By |2019-07-20T12:40:54-04:00June 21st, 2018|Categories: Beginner, Donor Communication, Featured Beginner, Featured Donor Communication, Fundraising|Tags: , , |Comments Off on How to Tell an Impactful Fundraising Story

Are You Bothering Your Donors?

Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should

By |2018-05-16T18:56:59-04:00May 16th, 2018|Categories: Beginner, Donor Communication, Featured Beginner, Fundraising|Tags: , , , |Comments Off on Are You Bothering Your Donors?

The Story of the One

Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because

By |2019-07-20T12:41:08-04:00February 21st, 2018|Categories: Advanced, Beginner, Donor Communication, Featured Beginner, Fundraising, Intermediate|Tags: , , , , , , , |Comments Off on The Story of the One

Secrets to Being a Successful Storyteller

Liko loved school. He had dreams of graduating, getting a good job, helping to lift his family out of generations of poverty. But one day, tragedy struck. The village borehole water pump broke. Clean water was no longer available. The school’s feeding program shut down. The school itself closed. Village residents suddenly had to travel 13

By |2018-01-04T22:49:40-05:00August 9th, 2017|Categories: Beginner, Featured Beginner, Fundraising|Tags: , |Comments Off on Secrets to Being a Successful Storyteller

YOU Can Be a GREAT Fundraiser!

Fundraising has been one of the most fulfilling aspects of any job I've ever had. It's not hard to be motivated to come to work every day knowing that what I'm doing is making a different in literally millions of people's lives. I am motivated knowing that Nadine, a 9 year old, received deworming medication and

By |2017-08-11T14:43:17-04:00August 1st, 2017|Categories: Beginner, Featured Beginner, Fundraising|Tags: |Comments Off on YOU Can Be a GREAT Fundraiser!
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