8 Things to Test in Direct Mail

Direct mail fundraising is a tried-and-true method for raising money for your cause. But with so many options and variables to consider, it can be difficult to know where to start. That's why we've put together a list of 8 things you should test in your next direct mail campaign.

By |2022-10-09T22:31:12-04:00October 9th, 2022|Categories: Advanced, Direct Mail|Tags: , , , |Comments Off on 8 Things to Test in Direct Mail

5 Ways to Identify a Planned Giving Prospect for Your Nonprofit

Planned gifts may be the best return on investment your fundraising program will see. Planned giving are those donations that are planned to occur in the future through a will or trust. It may be difficult to quickly look at your donor file and identify who has potential for planned giving, it isn’t enough to

By |2022-10-04T20:47:02-04:00October 4th, 2022|Categories: Advanced, Donor Relations, Fundraising, Major Gifts|Tags: , , , , , |Comments Off on 5 Ways to Identify a Planned Giving Prospect for Your Nonprofit

Power of Social Proof in Fundraising — and 7 Keys to Using It!

The power of social proof is strong—so strong, in fact, that it can have a major impact on fundraising efforts. By following these tips, you can tap into this powerful psychological phenomenon and drive more donations for your organization.

By |2022-10-05T12:40:11-04:00October 3rd, 2022|Categories: Advanced, Fundraising|Tags: , , , |Comments Off on Power of Social Proof in Fundraising — and 7 Keys to Using It!

How Many Major Donors Should You Have in a Caseload?

For development officers working on a major gifts program, it's important to have a manageable caseload. But what does that mean, exactly? How many major donors should you have in your caseload in order to sustain a successful program?

By |2022-10-01T19:23:26-04:00October 1st, 2022|Categories: Advanced, Donor Communication, Donor Relations, Major Gifts|Tags: , , |Comments Off on How Many Major Donors Should You Have in a Caseload?

6 Steps to Improve Your Donor Newsletter

Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.

By |2022-10-01T16:23:36-04:00September 29th, 2022|Categories: Advanced, Fundraising|Tags: , , , , |Comments Off on 6 Steps to Improve Your Donor Newsletter

Donor Psychology and Fundraising

The field of donor psychology is still relatively new, but it has already yielded important insights into why people give (or don't give) to charitable causes. By understanding the psychological factors that influence giving behavior, nonprofit organizations can design more effective fundraising campaigns and appeal to a wider range of donors.

By |2022-10-01T16:19:54-04:00September 29th, 2022|Categories: Featured Advanced, Fundraising, Leadership|Tags: , |Comments Off on Donor Psychology and Fundraising
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