Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers or donors. Direct marketing can be used for a variety of purposes, including raising awareness for a cause, promoting a product or service, or soliciting donations. For most nonprofits, direct mail is vital to their fundraising strategy.
Developing a strategy for cultivating mid-level donors can be crucial for nonprofit success. In this article, we will discuss some key components of creating a successful mid-level donor strategy.
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That's why we've put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
Email marketing is a great way to stay in touch with your donors and keep them updated on your nonprofit's work. But with so many nonprofits competing for attention, it can be tough to stand out in the inbox. So how can you make sure your nonprofit's email marketing campaigns are as effective as possible?
Major donor fundraising is an essential part of any nonprofit's success but it's not something that should be taken lightly. By following this major donor fundraising strategy, you can be sure that your major donor solicitations are well-planned and executed successfully.
Major donors often have questions - many of us look at these as objections - that need answered before the give. In this guide, you'll learn 9 of the most common objections and sample language for how to overcome the objections.
An annual report is a communications tool that helps tell your nonprofit's story to donors. It can be more than just a brochure about your nonprofit. It can be a donor communications piece that speaks gratitude, reviews the year, and sets a path for the story for the next year.
The content of your fundraising appeal makes a significant difference to response. That might seem obvious but the rules of fundraising aren't always followed. Learn the 8 steps to writing a great fundraising appeal in this guide.
We hosted a webinar to help nonprofits develop a plan to transition physical events cancelled by COVID-19 to virtual fundraising events. Several vendors offered assistance. This guide lists the vendors you can use if you need help.
Writing a great story in your fundraising email appeal makes a tremendous difference. It's vital that all of the elements necessary are there - this email appeal checklist PDF will help you craft a compelling fundraising story.