Last December's donors are the most valuable people on your file, and most of them hear nothing from you until the next appeal. Here's how to pull that list and warm it up in October and November.
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The content of your fundraising appeal makes a significant difference to response. That might seem obvious but the rules of fundraising aren't always followed. Learn the 8 steps to writing a great fundraising appeal in this guide.
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Writing a great story in your fundraising email appeal makes a tremendous difference. It's vital that all of the elements necessary are there - this email appeal checklist PDF will help you craft a compelling fundraising story.
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