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All Nonprofit Marketing and Fundraising Articles

21 Digital Fundraising KPIs Your Nonprofit Should Track

Discover the 21 essential digital fundraising KPIs your nonprofit should track to optimize your online strategies, build stronger donor relationships, and maximize your impact in this comprehensive guide.

35 Tips to Get the Most Out of a Nonprofit Conference

Discover 35 essential tips to supercharge your nonprofit conference experience, unleash your potential, and ignite your passion for driving positive change in the world.

Mastering Donor Segmentation: Strategies for Targeted Campaigns

Learn donor segmentation techniques to maximize donor engagement and donations.

12 Critical Reasons You Need a Sustainer Program

Learn the importance of sustainer programs for organizations, emphasizing their role in ensuring financial stability, fostering donor relationships, enabling strategic resource allocation, and enhancing overall impact.

11 Benefits Corporations Gain from Nonprofit Sponsorships

Learn how corporate sponsorships of non-profit organizations not only foster societal welfare but also yield significant, multifaceted benefits for corporations, including enhanced brand image, consumer loyalty, and sustainable business growth.

How to Approach and Pitch to Big Corporations for Nonprofit Sponsorships

A step-by-step guide on securing corporate sponsorship for nonprofits, emphasizing the importance of understanding potential sponsors, tailoring proposals, delivering compelling pitches, negotiating terms, and nurturing long-term partnerships.

The Power of Social Proof in Email Fundraising

Discover insightful strategies on how to effectively leverage testimonials and success stories in email fundraising to build trust, demonstrate impact, and ultimately increase donations.

Building a Sponsorship Package

Discover actionable guidance for nonprofit fundraisers on crafting compelling packages, effective outreach, and successful negotiations with corporate sponsors to foster meaningful partnerships.

Top 10 Tips for Engaging Potential Planned Giving Donors Effectively

Learn ten impactful strategies for nonprofits to effectively engage potential donors, emphasizing the importance of regular communication, family involvement, and persistent engagement even in later years to encourage planned giving.

10 Tips for Making Emails Mobile Friendly

Ten essential tips for optimizing your email marketing efforts for mobile devices, including responsive design, image optimization, clear CTAs, and user-friendly fonts.

Write a Great Fundraising Appeal Using ChatGPT

Discover how to leverage the efficiency, creativity, and customization capabilities of ChatGPT to craft compelling fundraising appeals that resonate with diverse donor demographics.

The Role of Board Members in Securing Sponsorships

Board members are pivotal in nonprofit fundraising, and actively engaging, equipping, and recognizing them maximizes sponsorship success.

10 Tips for a Direct Mail Fundraising Appeal Envelope Design that Converts

Learn 10 crucial tips for designing a direct mail fundraising appeal envelope that not only stands out in a crowded mailbox but also converts readers into donors.

The Secret Email Growth Hack: Using Data to Drive Email Fundraising Success

Discover a detailed breakdown of key email metrics that nonprofits should track, explaining what each metric indicates and how it can be used to enhance the effectiveness of their email campaigns and fundraising efforts.

Donor Centric Fundraising and Your Major Donor Strategy

Learn about how donor-centric fundraising has a clear connection to your major donor strategy and how you can make donors feel valued.

10 Tips for Creating Nonprofit Email Newsletters that Inform and Inspire Your Supporters

Discover ten comprehensive tips for creating engaging and effective nonprofit newsletters that encourage involvement from your supporters.

How to Renew and Upgrade Existing Sponsorships

Successfully renewing and upgrading sponsorships hinges on deepening relationships, demonstrating tangible impact, and aligning mutual missions to foster enduring and transformative partnerships.

The Role of Urgency and Scarcity in Email Fundraising

Learn the effective use of urgency and scarcity in email fundraising, emphasizing that while these tactics can drive immediate action and increase donations, they must be used judiciously and genuinely to avoid donor fatigue and maintain trust.

Capital Campaign for Churches: A Guide to Success

A comprehensive guide on preparing for a church capital campaign, building a strong leadership team, suggesting donation amounts, creating an inspiring vision, establishing clear communication channels, and actively engaging the congregation.

6 Steps to Create a Welcome Series for New Church Tithers

Discover practical strategies for crafting effective emails to engage new tithers, including creating inviting introductory emails, engaging subject lines, and attention-grabbing email content.

Involving Church Small Groups in Fundraising

Harness the potential of small groups in the church community, fostering effective fundraising initiatives rooted in unity, collaboration, and inclusive participation.

Cultivating Corporate Partners Through Networking

Discover tactics to forge genuine, enduring corporate relationships by emphasizing tailored strategies and overcoming networking challenges.

7 Steps to Securing Multi-Year Major Donor Commitments

A step-by-step guide for nonprofit fundraisers on how to secure multi-year major donor commitments, emphasizing the importance of careful planning, targeted engagement, sincere recognition, timely reporting, strategic retention efforts, and continuous evaluation and learning.
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