All Nonprofit Marketing and Fundraising Articles
Why Some Donors Are Reluctant to Discuss Planned Giving
Planned giving is a powerful way for donors to leave a lasting legacy with the causes they care about. It allows individuals to make significant contributions through their estate plans, ensuring that their impact continues well into the future.
Fundraising Trend: Shift Grant Funding to Localization
USAID is planning to shift at least 25% of its annual grant funding to local partners by the end of FY2025.
Fundraising Trend: Mergers & Consolidations
This year could be poised for an unprecedented wave of mergers and acquisitions, driven by strategic alignments among nonprofits and a significant shift within fundraising agencies as their founders approach retirement age.
Fundraising Trend: Decline in Church Attendance Affecting Giving
How will the dechurching of America impact your nonprofit organization? Discover how your giving will be impact by church attendance declines.
Fundraising Trend: Transparent Impact Reporting
In this trend, we explore how transparent impact reporting can significantly strengthen donor trust, loyalty, and the overall reputation of an organization.
Creating Urgency in Your Case for Support
Learn how to craft a case for support that drives immediate action by incorporating urgency, compelling stories, and time-sensitive appeals to inspire donors to give now.
Key Elements of a Winning Case for Support
Learn the essential elements of a winning case for support to inspire donor trust, deepen connections, and drive impactful fundraising for your nonprofit.
What Is a Case for Support? A Comprehensive Guide for Nonprofit Fundraisers
Discover how to craft a powerful case for support that captivates donors, builds trust, and drives meaningful action for your nonprofit’s mission.
Fundraising Trend: Increased Focus on Donor Privacy
In the EU and UK, privacy regulations have dramatically changed how nonprofit organizations can interact with prospects and donors. We predict that 2024 will see an expansion of donor privacy initiatives in the United States.
Fundraising Trend: Adoption of Subscription Model Donations
Recurring giving has been a giving trend for the last several years and we predict it will continue to grow!
Fundraising Trend: Rise of Social Media Influencers in Fundraising
This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.
Fundraising Trend: Cause-Related Marketing Partnerships
Businesses want to support causes that align with their customers and staff. This will continue to grow with businesses using their marketing budget to demonstrate how much they care about specific causes.
Fundraising Trend: Global Collaboration and Fundraising
The trend explores how nonprofits, corporations, foundations, and governments are increasingly joining forces, moving away from working in silos to a more integrated, problem-solving partnership.
Fundraising Trend: Use of Interactive and Gamified Fundraising
Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.
Fundraising Trend: Staff Turnover
The average tenure of a development professional is alarmingly short, averaging just 16 months. This trend poses significant challenges for nonprofits, impacting their fundraising continuity, donor relationships, and overall organizational stability.
5 Core Reasons Why Donors Are Hesitant to Share Planned Giving Plans—and How to Address Them
Discover the five core reasons why donors hesitate to share their planned giving intentions and learn actionable strategies to overcome these obstacles, ensuring your organization’s long-term financial stability and empowering donors to leave a lasting philanthropic legacy.
Fundraising Trend: Reimagining Fundraising Events
Donors are seeking experiential events – not just your typical donor gala.
Prediction: TikTok Launches Charity Marketplace
Here’s a prediction: TikTok launches a charity marketplace similar to the recently launched TikTok shops. The form will be a platform where charities can effectively showcase their initiatives and directly engage with a vast audience to garner support and donations.
Fundraising Trend: Growing Significance of Marketing Automation
Marketing automation can both save time and provide a better experience for donors. This year, more nonprofits will implement marketing automation.
Building a Culture of Philanthropy: A Step-by-Step Guide for Nonprofits
Building a culture of philanthropy in your nonprofit involves engaging everyone—from leadership to volunteers—in understanding and actively participating in fundraising and giving by assessing your current culture, securing leadership commitment, investing in education and training, integrating philanthropy into daily practices, recognizing and celebrating efforts, and continuously evaluating and sustaining these initiatives to foster an environment where generosity thrives.
Fundraising Trend: Invest in Owned Media
Organic social reach is dead. Social networks and social marketing is different today than it was even a year ago. The days of relying solely on organic reach on platforms like Facebook, Instagram, or Twitter are behind us.
Fundraising Trend: AI Integration in Fundraising Tools
From sophisticated AI tools that fine-tune donor segmentations to advanced analytics platforms that dissect and interpret data, AI is revolutionizing the way nonprofits operate, communicate, and fundraise.
The Often Overlooked Traits of Highly Successful Planned Giving Fundraisers
Discover the often overlooked traits that set highly successful planned giving fundraisers apart, and learn how cultivating these qualities can help you secure transformational gifts and create lasting impact for your organization.
Fundraising Trend: Peer-to-Peer Fundraising
Peer-to-peer fundraising is being redefined through innovative strategies like gamification, virtual events, and cause-linked merchandise collaborations.