All Nonprofit Marketing and Fundraising Articles
Fundraising Trend: Cause-Related Marketing Partnerships
Businesses want to support causes that align with their customers and staff. This will continue to grow with businesses using their marketing budget to demonstrate how much they care about specific causes.
Fundraising Trend: Global Collaboration and Fundraising
The trend explores how nonprofits, corporations, foundations, and governments are increasingly joining forces, moving away from working in silos to a more integrated, problem-solving partnership.
Fundraising Trend: Use of Interactive and Gamified Fundraising
Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.
Fundraising Trend: Staff Turnover
The average tenure of a development professional is alarmingly short, averaging just 16 months. This trend poses significant challenges for nonprofits, impacting their fundraising continuity, donor relationships, and overall organizational stability.
5 Core Reasons Why Donors Are Hesitant to Share Planned Giving Plans—and How to Address Them
Discover the five core reasons why donors hesitate to share their planned giving intentions and learn actionable strategies to overcome these obstacles, ensuring your organization’s long-term financial stability and empowering donors to leave a lasting philanthropic legacy.
Fundraising Trend: Reimagining Fundraising Events
Donors are seeking experiential events – not just your typical donor gala.
Prediction: TikTok Launches Charity Marketplace
Here’s a prediction: TikTok launches a charity marketplace similar to the recently launched TikTok shops. The form will be a platform where charities can effectively showcase their initiatives and directly engage with a vast audience to garner support and donations.
Fundraising Trend: Growing Significance of Marketing Automation
Marketing automation can both save time and provide a better experience for donors. This year, more nonprofits will implement marketing automation.
Building a Culture of Philanthropy: A Step-by-Step Guide for Nonprofits
Building a culture of philanthropy in your nonprofit involves engaging everyone—from leadership to volunteers—in understanding and actively participating in fundraising and giving by assessing your current culture, securing leadership commitment, investing in education and training, integrating philanthropy into daily practices, recognizing and celebrating efforts, and continuously evaluating and sustaining these initiatives to foster an environment where generosity thrives.
Fundraising Trend: Invest in Owned Media
Organic social reach is dead. Social networks and social marketing is different today than it was even a year ago. The days of relying solely on organic reach on platforms like Facebook, Instagram, or Twitter are behind us.
Fundraising Trend: AI Integration in Fundraising Tools
From sophisticated AI tools that fine-tune donor segmentations to advanced analytics platforms that dissect and interpret data, AI is revolutionizing the way nonprofits operate, communicate, and fundraise.
The Often Overlooked Traits of Highly Successful Planned Giving Fundraisers
Discover the often overlooked traits that set highly successful planned giving fundraisers apart, and learn how cultivating these qualities can help you secure transformational gifts and create lasting impact for your organization.
Fundraising Trend: Peer-to-Peer Fundraising
Peer-to-peer fundraising is being redefined through innovative strategies like gamification, virtual events, and cause-linked merchandise collaborations.
Episode 47 – How Can I Find More Corporate Sponsors for My Nonprofit?
In this episode of Nonprofit Answers, Jeremy Reis takes a deep dive into the world of corporate partnerships, offering nonprofit professionals invaluable insights on how to find and secure corporate sponsors.
Fundraising Trend: Hyper-Personalized Communications
Hyper-personalized communications are ones where every message feels like it’s crafted just for you. Imagine a world where every email, social media post, or newsletter you send out lands with the kind of precision and personal touch that makes each of your donors feel like they’re the only one you’re speaking to.
Top 9 Nonprofit Management Tips for 2025
Unlock your nonprofit’s full potential with these actionable tips on management, donor engagement, and strategic planning that will drive your mission forward and ensure long-term success.
Episode 46 – Should I Get a Nonprofit Fundraising Certification?
In this episode of Nonprofit Answers, host Jeremy Reis explores the pros and cons of obtaining a nonprofit fundraising certification. As certifications in the nonprofit sector gain popularity, Jeremy breaks down the benefits, such as enhanced credibility, expanded knowledge, and valuable networking opportunities. He also addresses the potential downsides, including the cost, time commitment, and … Read more
Fundraising Trend: Emphasis on Donor Experience
A donor’s experience encompasses much more than financial transactions. Donors desire engagement and connection with an organization. It’s crucial to recognize the evolving expectations of donors, particularly their desire for involvement that goes beyond mere financial contributions.
Episode 45: How Do I Elevate Planned Giving Conversations?
In this episode of Nonprofit Answers, I jump into the art of planned giving conversations and how to make them more impactful and successful.
Fundraising Trend: Protests & Increase in ‘Rage Giving’
Some donors are driven by rage more than a desire to see someone helped. The 2024 political season will see a rise in ‘rage giving’ as donors seek to express their political views through giving to an organization they see as attacking their political enemies.
Crafting Impactful Memorial Gift Thank You Letters for Nonprofits
Discover how to craft heartfelt, impactful thank-you letters for memorial gifts that honor loved ones and strengthen donor relationships.
Fundraising Trend: Gen X and Millennial Importance
Learn how to engage Gen X and Millennials to expand your fundraising presence.
Leveraging Major Donors in Peer-to-Peer Fundraising Campaigns
Discover how to supercharge your peer-to-peer fundraising campaigns by effectively engaging major donors, leveraging their influence, and maximizing your nonprofit’s impact.
Ultimate Guide to Peer-to-Peer Fundraising
Unlock the full potential of your nonprofit’s fundraising efforts with this comprehensive guide to peer-to-peer fundraising, and discover how to engage and empower your supporters to amplify your mission’s impact.