All Nonprofit Marketing and Fundraising Articles
Donor Centric Fundraising and Your Major Donor Strategy
Learn about how donor-centric fundraising has a clear connection to your major donor strategy and how you can make donors feel valued.
10 Tips for Creating Nonprofit Email Newsletters that Inform and Inspire Your Supporters
Discover ten comprehensive tips for creating engaging and effective nonprofit newsletters that encourage involvement from your supporters.
How to Renew and Upgrade Existing Sponsorships
Successfully renewing and upgrading sponsorships hinges on deepening relationships, demonstrating tangible impact, and aligning mutual missions to foster enduring and transformative partnerships.
The Role of Urgency and Scarcity in Email Fundraising
Learn the effective use of urgency and scarcity in email fundraising, emphasizing that while these tactics can drive immediate action and increase donations, they must be used judiciously and genuinely to avoid donor fatigue and maintain trust.
Capital Campaign for Churches: A Guide to Success
A comprehensive guide on preparing for a church capital campaign, building a strong leadership team, suggesting donation amounts, creating an inspiring vision, establishing clear communication channels, and actively engaging the congregation.
6 Steps to Create a Welcome Series for New Church Tithers
Discover practical strategies for crafting effective emails to engage new tithers, including creating inviting introductory emails, engaging subject lines, and attention-grabbing email content.
Involving Church Small Groups in Fundraising
Harness the potential of small groups in the church community, fostering effective fundraising initiatives rooted in unity, collaboration, and inclusive participation.
Cultivating Corporate Partners Through Networking
Discover tactics to forge genuine, enduring corporate relationships by emphasizing tailored strategies and overcoming networking challenges.
7 Steps to Securing Multi-Year Major Donor Commitments
A step-by-step guide for nonprofit fundraisers on how to secure multi-year major donor commitments, emphasizing the importance of careful planning, targeted engagement, sincere recognition, timely reporting, strategic retention efforts, and continuous evaluation and learning.
7 Steps for Planning Year End Fundraising for Churches
This article provides church leaders with a comprehensive 7-step guide to planning year-end fundraising, including setting goals, crafting a compelling message, preparing campaign assets, launching the campaign, and effectively following up on contributions.
Building Donor Relationships Through Email
Strategically nurturing donor relationships through personalized email communication can transform one-time contributions into enduring partnerships that fuel long-term positive change
Personalizing Impact Reports for Major Donors
Learn how to craft personalized impact reports to nurture stronger bonds with major donors and foster increased engagement and collaboration through actionable insights and forward-thinking communication strategies.
Crafting the Perfect Subject Line for Your Fundraising Email
Mastering the art of crafting impactful subject lines is essential for fundraising success, blending authenticity with strategies like personalization, emotion, clarity, and testing to foster genuine donor connections and drive engagement.
Top 4 Wealth Prospecting Tools
Learn about what wealth screening tools are, how they can be used to help grow your major donor program, and four popular wealth screening tools.
Crafting an Elevator Pitch for Potential Sponsors
Crafting an effective elevator pitch for potential sponsors requires clarity, passion, and adaptability, with rehearsal and audience-awareness being key to resonating and building transformative partnerships.
Key Fundraising Terms Defined
Mastering key fundraising terms goes beyond mere definitions; it’s about understanding their implications and leveraging them effectively in campaigns, donor communications, and team interactions for maximum impact.
From Story to Ask: How to Create Compelling Fundraising Emails that Inspire Action
Crafting compelling fundraising emails hinges on powerful storytelling, clear calls to action, and authentic follow-up, turning one-time donors into lifelong supporters.
6 Successful Phone Scripts for Getting More Corporate Sponsorships
Discover six tailored phone scripts designed to engage and secure corporate sponsorships, each optimized for clarity, persuasion, and relationship-building.
The Importance of Donor-Centric Messaging in Email Fundraising
Emphasizing the critical role of donor-centric messaging in email fundraising, the article provides actionable insights into creating meaningful connections with donors by understanding, segmenting, and continually refining communication strategies.
11 Tips to See Your Email Fundraising Grow
Master email fundraising by leveraging these 11 actionable tips, emphasizing genuine connections, tailored messaging, and continuous optimization for deeper donor engagement and enhanced impact.
Cultivating Great Sponsorships for Your Nonprofit
Actionable strategies for nonprofits to secure, nurture, and maximize long-term sponsor partnerships for mutual benefit and greater mission impact
50 Interview Questions for a Chief Development Officer (CDO) Job
The article offers essential tips for Chief Development Officers on successfully navigating job interview questions, emphasizing the importance of preparation and alignment with an organization’s mission.
Using Video in Email Fundraising
Utilizing video in email fundraising can amplify your nonprofit’s message, deepen donor connections, and boost campaign results, but success hinges on best practices, understanding your audience, and carefully monitoring key metrics.
The Art of the Call-to-Action in Email Fundraising
Mastering the art of email fundraising revolves around crafting compelling, clear, and actionable CTAs that resonate emotionally, visually stand out, and are continuously refined through testing and feedback, ensuring they effectively bridge the gap between a donor’s intent and action.