Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you’ll learn how to use a free tool, HemingwayApp.
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Share This Story, Choose Your Platform!
About the Author: Jeremy Reis
Jeremy Reis is the Vice President of Marketing at CRISTA Ministries, a family of five ministries headquartered in Seattle, Washington. Jeremy leads a team of marketing and fundraising professionals. Jeremy serves on the Advisory Council for Christian Leadership Alliance, an alliance of more than 6,000 mission-focused Christians who lead in today’s high-impact Christian nonprofit ministries, churches, educational institutions, and businesses. His aim is to help all nonprofits take advantage of technology solutions to improve donor experience and fundraising. Jeremy is the author of The Post-Pandemic Nonprofit, Magnetic Nonprofit, and Raise More Money with Email.
