All Nonprofit Marketing and Fundraising Articles
The FOCUS Method: A Step-by-Step Framework for Major Gift Asks That Close
The most effective major gift asks take five minutes or less. Not the entire donor meeting – but the actual moment when you present the opportunity and request the gift should be crisp, clear, and focused.
The Complete Guide to Vibe Fundraising: Revolutionizing Nonprofit Development with AI
Vibe Fundraising: the AI-first approach that’s reshaping how nonprofits raise money, build relationships, and scale their impact.
The 48-Hour Follow Up Rule: Why Your Donor Retention Depends on Lightning-Fast Response
Every donor should receive meaningful, personal contact within 48 hours of making their gift. Not just an automated email receipt – though that should happen immediately – but actual human contact that shows you noticed their gift and you’re grateful for it.
The Complete Guide to Donor Psychology: Insights for Modern Nonprofit Fundraising
A comprehensive research article exploring donor psychology, recent studies, and how to apply donor psychology in your work as a nonprofit fundraiser.
Donor Psychology in Action: 15 Practical Strategies to Transform Your Fundraising Results
Your donors aren’t making rational decisions about their giving—and that’s actually great news for your fundraising. Recent research reveals that understanding how people’s minds work when they’re deciding whether to donate can dramatically improve your results, often with surprisingly simple changes to what you’re already doing.
Episode 51: Microsoft Ending Nonprofit Grant Program?
Microsoft just announced they’re ending their most valuable nonprofit grants – and most nonprofit leaders have no idea what’s coming or how to prepare for it.
Episode 50 – How Do I Create a Monthly Giving Program That Works?
In this game-changing episode, Jeremy reveals why most monthly giving programs fail spectacularly (hint: it’s not about the technology) and shares the psychology-based approach that turns occasional donors into committed monthly supporters.
Episode 49 – The 48-Hour Rule
In this episode, Jeremy reveals the 48-hour follow-up rule – the simple practice that can double your donor retention rate without spending a penny on acquisition. You’ll discover why the critical window after someone gives is make-or-break for long-term relationships, and get six specific strategies to implement meaningful contact within 48 hours.
Episode 48 – The 5-Minute Major Gift Ask
In this episode, Jeremy reveals the FOCUS method – a powerful framework that allows you to make compelling major gift requests in just 5 minutes.
Why Some Donors Are Reluctant to Discuss Planned Giving
Planned giving is a powerful way for donors to leave a lasting legacy with the causes they care about. It allows individuals to make significant contributions through their estate plans, ensuring that their impact continues well into the future.
Fundraising Trend: Shift Grant Funding to Localization
USAID is planning to shift at least 25% of its annual grant funding to local partners by the end of FY2025.
Fundraising Trend: Mergers & Consolidations
This year could be poised for an unprecedented wave of mergers and acquisitions, driven by strategic alignments among nonprofits and a significant shift within fundraising agencies as their founders approach retirement age.
Fundraising Trend: Decline in Church Attendance Affecting Giving
How will the dechurching of America impact your nonprofit organization? Discover how your giving will be impact by church attendance declines.
Fundraising Trend: Transparent Impact Reporting
In this trend, we explore how transparent impact reporting can significantly strengthen donor trust, loyalty, and the overall reputation of an organization.
Creating Urgency in Your Case for Support
Learn how to craft a case for support that drives immediate action by incorporating urgency, compelling stories, and time-sensitive appeals to inspire donors to give now.
Key Elements of a Winning Case for Support
Learn the essential elements of a winning case for support to inspire donor trust, deepen connections, and drive impactful fundraising for your nonprofit.
What Is a Case for Support? A Comprehensive Guide for Nonprofit Fundraisers
Discover how to craft a powerful case for support that captivates donors, builds trust, and drives meaningful action for your nonprofit’s mission.
Fundraising Trend: Increased Focus on Donor Privacy
In the EU and UK, privacy regulations have dramatically changed how nonprofit organizations can interact with prospects and donors. We predict that 2024 will see an expansion of donor privacy initiatives in the United States.
Fundraising Trend: Adoption of Subscription Model Donations
Recurring giving has been a giving trend for the last several years and we predict it will continue to grow!
Fundraising Trend: Rise of Social Media Influencers in Fundraising
This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.
Fundraising Trend: Cause-Related Marketing Partnerships
Businesses want to support causes that align with their customers and staff. This will continue to grow with businesses using their marketing budget to demonstrate how much they care about specific causes.
Fundraising Trend: Global Collaboration and Fundraising
The trend explores how nonprofits, corporations, foundations, and governments are increasingly joining forces, moving away from working in silos to a more integrated, problem-solving partnership.
Fundraising Trend: Use of Interactive and Gamified Fundraising
Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.
Fundraising Trend: Staff Turnover
The average tenure of a development professional is alarmingly short, averaging just 16 months. This trend poses significant challenges for nonprofits, impacting their fundraising continuity, donor relationships, and overall organizational stability.