All Nonprofit Marketing and Fundraising Articles
Good Fundraising Does This One Thing Well
Do you want to know the secret to an excellent fundraising appeal? The one question you should ask? Learn more in this article.
We Miss You! How to Make a Lapsed Donor Fall in Love Again
Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift.
10 Great Ideas for Giving Tuesday 2019
Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving … Read more
Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors
Lapsed donors have an advantage over acquiring new donors: they’ve already made the decision once to give to your organization. A lapsed donor is someone who hasn’t given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a … Read more
Episode 32 – Should We Move All of Our Communications to Digital?
Learn about which communications make sense for digital and how other channels still have a place in your communications plan in this episode of the Nonprofit Answers podcast.
Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Tell a Story of One Person to Improve Your Fundraising
Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you’ll learn how to use a free tool, HemingwayApp.
Episode 30 – How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
Episode 29 – Secrets to Effective Event Fundraising
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you’ll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.
Funny Suggestions from Non-Fundraisers to Nonprofit Fundraisers
Sometimes well intentioned, sometimes demeaning, non-fundraisers often provide unsolicited advice on how we can better raise funds. Often starting with the ubiquitous “Have you thought about…” or “Why don’t you just…”, the statements are followed by head scratching words that prove everyone thinks fundraising is easy because they simply don’t understand the complexities of asking … Read more
Episode 28 – How Do I Move Affinity from a Staff Member to the Organization?
What do you do if the affinity the donor has isn’t for your organization but for a staff member? Learn how to transition a donor’s loyalty from a person to your organization.
8 Steps to Help Your Major Donors Feel Valued
Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.
Unlock a Donor’s Joy to Get a Donation
Nurturing a donation is unlocking a donor’s desire to express their joy for caring for others. There are many reasons why donors give. But if you look at the core reason why donors give, for many of them, it comes down to a feeling of joy.
Don’t Let Comparison Kill Your Creativity
Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It’s happened to me. I look and think “we should do it like that!” In fact, what you’re doing, may be just right for your donors and your organization. Stop comparing yourself to others.
Best Nonprofit Annual Reports 2022
Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual … Read more
Episode 27 – How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren’t acquiring enough new donors to make up for the ones you lose, your nonprofit’s revenue will start to decline.
6 Ways to Have Happier Donors
One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren’t enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of … Read more
Episode 26 – How to Get More Attendees for Your Fundraising Event
For many nonprofits, fundraising events are a key to their annual development plan. In this episode, you will learn how to increase attendance for your events and how to best structure the event for maximum fundraising.
Episode 025 – Predictions for Fundraising in 2019
In this episode, you’ll learn 19 predictions Jeremy has for fundraising and nonprofit innovation in 2019.
Episode 024 – Create an Engaging Nonprofit Annual Report
In this episode, Jeremy explains how to create a great nonprofit annual report. You’ll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love.
Episode 023 – How to Write a Great Fundraising Appeal
Though there isn’t a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results.
12 Things You Must Give Up to Become a Successful Fundraiser
Becoming a successful nonprofit fundraiser isn’t just about what you need to learn or do, it is also about what you need to give up. For 14 years, I volunteered as a football coach in various levels from 5th and 6th grade through high school junior varsity. Each season, I started the team with the … Read more