Helping You Raise More Money to Help More People
Welcome to the Nonprofit Answers Podcast where we answer your nonprofit marketing and fundraising questions. From acquiring new donors to nurturing long-term donor relationships, we’ve got the answers to your most pressing questions.
Hi, I’m Jeremy Reis, your Nonprofit Answers host. I’m the VP of Marketing at CRISTA Ministries, leading our direct response, radio, events, digital, and other fundraising initiatives. CRISTA is a family of five ministries including World Concern, an international relief and development organization. In my role, I face many of the same challenges you do and have to make decisions on how to raise the most funds, develop the deepest relationships, and market our organization with limited money, people and resources. In this podcast, I’ll answer your questions on nonprofit marketing and fundraising to help you raise the most money possible to help the most people you can.
Nonprofit Answers Episodes
Episode 35 – How Do We Communicate with Major Donors in a Time of Crisis?
As we work through this time of crisis, it’s vital to be in constant communication with major and mid-level donors. But what do you communicate? Do you ask for money? How to build relationship?
Episode 34 – How Do We Use an Email Welcome Series to Reduce Donor Attrition?
In this episode of Nonprofit Answers, you will learn a four part email series that will help retain more donors and get that second gift.
Episode 33 – How Will the Election Season Impact Nonprofits?
The election season is upon us in the US. How will this impact fundraising? Explore how the election will impact your nonprofit and what you can do about it.
Episode 32 – Should We Move All of Our Communications to Digital?
Learn about which communications make sense for digital and how other channels still have a place in your communications plan in this episode of the Nonprofit Answers podcast.
Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?
Episode 30 – How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
Episode 29 – Secrets to Effective Event Fundraising
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you’ll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.
Episode 28 – How Do I Move Affinity from a Staff Member to the Organization?
What do you do if the affinity the donor has isn’t for your organization but for a staff member? Learn how to transition a donor’s loyalty from a person to your organization.
Episode 27 – How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren’t acquiring enough new donors to make up for the ones you lose, your nonprofit’s revenue will start to decline.
Episode 26 – How to Get More Attendees for Your Fundraising Event
For many nonprofits, fundraising events are a key to their annual development plan. In this episode, you will learn how to increase attendance for your events and how to best structure the event for maximum fundraising.
Episode 025 – Predictions for Fundraising in 2019
In this episode, you’ll learn 19 predictions Jeremy has for fundraising and nonprofit innovation in 2019.
Episode 024 – Create an Engaging Nonprofit Annual Report
In this episode, Jeremy explains how to create a great nonprofit annual report. You’ll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love.