As a nonprofit organization, email marketing should be a key part of your communications strategy. One important element of email marketing is the welcome series. A welcome series is a series of emails that are sent to new subscribers after they sign up for your email list. The purpose of a welcome series is to introduce donors to your nonprofit and engage them in your work. Welcome emails can include information about your mission, upcoming events, and ways to get involved. They can also include links to popular blog posts or other resources. By taking the time to craft a well-designed welcome series, you can build strong relationships with donors from the very beginning.
A key to success for your fundraising efforts is to decrease donor attrition – the percentage of people who give and then stop giving – and get multiple gifts after you acquire a new donor. You need to build relationships with donors, have them feel valued and appreciated for their donations, and demonstrate impact. You can accomplish these things with a new donor email welcome series.
In this episode, you will learn a four part email welcome series that will help retain more donors and get that second gift.