In this episode of Nonprofit Answers, we explore the Three Question Fundraising Framework to help fundraisers simplify their approach to creating a successful fundraising strategy. We dive deep into each of the three questions, including donor acquisition, donor retention, and lapsed donor reactivation, and provide practical tips and insights for each area.
We discuss the importance of donor acquisition and calculating ROI, as well as specific channels for acquiring new donors, such as direct mail, radio, digital, and events. We explore key strategies for donor retention, including establishing a clear communication plan, showing appreciation for donors, and creating a culture of transparency and accountability.
We also discuss the value of reactivating lapsed donors and specific strategies for doing so, such as targeted outreach campaigns, special incentives or promotions, and addressing any concerns or issues that may have led to the lapse.
Additionally, we provide insights and tips on how to look back at your organization’s history of donor acquisition to help inform your strategy moving forward. We also explore the importance of developing a fundraising calendar for the year, including how to identify key dates and events, set specific goals, and plan well-coordinated and integrated fundraising campaigns and events.
Whether you’re a seasoned fundraiser or just starting out, this episode provides practical advice and insights for creating a successful fundraising strategy that enables you to raise more money to help more people.
