In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. The call to action is the text on the button or in a link that helps the reader identify the right place to click to open the landing page or convert. It should motivate the reader to action. It’s not enough to use vague words or weak language to motivate someone to convert. Use strong action oriented language to move someone from reader to donor.
- Give Now
- Donate Today
- Donate Now
- Get Your Free (Report, eBook, Guide, Devotional, Video)
- Download Your Free (Report, eBook, Guide, Devotional, Video)
- Request My (Report, Book, Devotional, Video)
- Show Your Support By Giving Now
- Take Action
- Stand With (Name of Beneficiary, Such as Stand With Wendy)
- Stand Up For (Name of Beneficiary)
- Get Involved!
- Volunteer Today
- End (Bad Thing That Happens, Such as Slavery) Today
- Stop (Bad Thing That Happens, Such as Sex Trafficking)
- Change a Life for the Better
- Give Us a Call
- Make a Donation
- Give a Gift
- Help Meet the Match
- Match My Gift
- Find Out More!
- Find an Event Near You
- Transform Lives Today!
- Change One Life Now
- Change a Life Today
- Change (Name of Beneficiary)’s Life
- Give to Someone Like (Name of Beneficiary)
- Advocate for (the Poor, Those Needing an Education, Sheltered Pets)
- Help One Child Now
- Complete Your Gift
- Start Right Now
- Follow These Steps
- Fight With (Organization Name)
- Your Gift Doubled
- Yes, Double My Gift
- Send Aid Now
- Send Immediate Help
- Watch Video
- Finish This Story
- Join Today
- Join Now
- Become a Member
- Your Gift Makes a Difference
- Protect This Work
- Act Now
- Protect (Name of Beneficiary)
- Send Emergency Aid Today
- Save xx Lives
- I Want to Help (Children, Elephants, Veterans)
- Add My Name to the List
A strong call to action may mean the difference between a successful campaign and an unsuccessful one.
