50 Calls to Action for Nonprofit Landing Pages

Fundraising, Intermediate

By Jeremy Reis

In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. The call to action is the text on the button or in a link that helps the reader identify the right place to click to open the landing page or convert. It should motivate the reader to action. It’s not enough to use vague words or weak language to motivate someone to convert. Use strong action oriented language to move someone from reader to donor.

  1. Give Now
  2. Donate Today
  3. Donate Now
  4. Get Your Free (Report, eBook, Guide, Devotional, Video)
  5. Download Your Free (Report, eBook, Guide, Devotional, Video)
  6. Request My (Report, Book, Devotional, Video)
  7. Show Your Support By Giving Now
  8. Take Action
  9. Stand With (Name of Beneficiary, Such as Stand With Wendy)
  10. Stand Up For (Name of Beneficiary)
  11. Get Involved!
  12. Volunteer Today
  13. End (Bad Thing That Happens, Such as Slavery) Today
  14. Stop (Bad Thing That Happens, Such as Sex Trafficking)
  15. Change a Life for the Better
  16. Give Us a Call
  17. Make a Donation
  18. Give a Gift
  19. Help Meet the Match
  20. Match My Gift
  21. Find Out More!
  22. Find an Event Near You
  23. Transform Lives Today!
  24. Change One Life Now
  25. Change a Life Today
  26. Change (Name of Beneficiary)’s Life
  27. Give to Someone Like (Name of Beneficiary)
  28. Advocate for (the Poor, Those Needing an Education, Sheltered Pets)
  29. Help One Child Now
  30. Complete Your Gift
  31. Start Right Now
  32. Follow These Steps
  33. Fight With (Organization Name)
  34. Your Gift Doubled
  35. Yes, Double My Gift
  36. Send Aid Now
  37. Send Immediate Help
  38. Watch Video
  39. Finish This Story
  40. Join Today
  41. Join Now
  42. Become a Member
  43. Your Gift Makes a Difference
  44. Protect This Work
  45. Act Now
  46. Protect (Name of Beneficiary)
  47. Send Emergency Aid Today
  48. Save xx Lives
  49. I Want to Help (Children, Elephants, Veterans)
  50. Add My Name to the List

A strong call to action may mean the difference between a successful campaign and an unsuccessful one.


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