Mid-level donors are essential to the success of any fundraising organization. They provide a much-needed financial bridge between small donors and major gifts, and they offer a great opportunity to engage potential major donors. A key part of your mid-level donor strategy is to acquire new midlevel donors.
In this article, you'll learn seven tried-and-true methods for attracting new donors. By implementing even just a few of these strategies, you can quickly start seeing results.
In fundraising, any improvement can have a big impact. The 1% improvement principle is all about making small changes that add up to a big difference. This principle can be applied in many different ways, but here are a few of the most important ones.
Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
Do you have written goals for your end of the year fundraising? You've probably heard this illustration before: having goals is like having a destination for a trip. If you get in the car and start heading somewhere without setting a destination, you'll end up heading nowhere. The same is true for your goals. Do