6 Ways to Attract Mid-level Donors

Mid-level donors are essential to the success of any fundraising organization. They provide a much-needed financial bridge between small donors and major gifts, and they offer a great opportunity to engage potential major donors. A key part of your mid-level donor strategy is to acquire new midlevel donors. 

By |2023-09-05T19:22:43-04:00October 7th, 2022|Categories: Beginner, Mid-level Donors|Tags: , , , |Comments Off on 6 Ways to Attract Mid-level Donors

Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors

Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a

By |2022-08-06T17:58:39-04:00August 28th, 2019|Categories: Donor Communication, Featured Donor Communication, Intermediate|Tags: , , , |Comments Off on Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors

Episode 27 – How to Acquire More Digital Donors

You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.

By |2019-01-19T12:17:08-05:00January 19th, 2019|Categories: Digital Advertising, Fundraising, Podcasts, Social Media|Tags: , , , , , , |Comments Off on Episode 27 – How to Acquire More Digital Donors

4 End of the Year Goals You Need to Set

Do you have written goals for your end of the year fundraising? You've probably heard this illustration before: having goals is like having a destination for a trip. If you get in the car and start heading somewhere without setting a destination, you'll end up heading nowhere. The same is true for your goals. Do

By |2022-10-08T13:20:10-04:00October 26th, 2018|Categories: Fundraising, Intermediate|Tags: , , , , |Comments Off on 4 End of the Year Goals You Need to Set
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