Topic
appeal writing
Trends
AI Can Draft Your Appeal. It Can't Tell You What Your Donors Care About.
AI is good at producing words. It has no idea which words matter to your donors. Here's a workflow that keeps the knowing with you and hands the typing to the machine.
Direct Mail
5 Mistakes to Avoid in Your Fundraising Letter
Are you struggling to write a persuasive and effective fundraising letter for your non-profit organization or charity? Don't worry, as we've got you covered. In this post, we'll share five common mistakes to avoid in your fundraising letter and provide helpful tips on how to create a compelling message that inspires donors and helps your organization achieve its fundraising goals.