Fundraising

Step-by-Step Guide to Creating Trackable Links for Google Analytics

/ December 3, 2016

Key to measuring results is knowing how people came to your website. You can create trackable links using 5 different types of tags and measure the impact of different sources, mediums, and ads on your landing pages. Get the most from your marketing spend by carefully tracking how people reach your content with this video tutorial.

Fundraising

How important are your organizational celebrations?

Nonprofit Donor

/ May 26, 2015

Does the anniversary of when your organization was founded matter? Is your year end fundraising (not calendar year) important to the donor? In other words, if your fiscal year ends September 30, will a donor actually be motivated to give? We know donors care about calendar ...