Topic
donor psychology
Facing a Budget Shortfall at Year-End? Don't Make It Your Appeal
A budget shortfall is a real problem, but "we're behind" rarely moves donors. Here's how to turn a year-end gap into an appeal people want to answer.
The Donor Decision: What Actually Happens in the 30 Seconds Before Someone Gives
A donor is reading your appeal. In the next 30 seconds, they'll either reach for their wallet or set the letter aside. What determines which way they go? Three unconscious questions flash through their mind. Answer all three clearly, and giving becomes easy. Miss one, and the gift probably won't happen.
[Donor Retention] Episode 13: The Psychology of Giving: Understanding What Drives Donor Loyalty
What really motivates donors to stick around? In this episode, we dive deep into the psychology of giving and uncover the key factors that drive donor loyalty.
Donor Psychology: Why People Give and How to Ask Well
What donor psychology research and two decades of fundraising show about why people give, how they decide and what keeps them giving.
Power of Social Proof in Fundraising -- and 7 Keys to Using It!
The power of social proof is strong. So strong, in fact, that it can have a major impact on fundraising efforts. By following these tips, you can tap into this powerful psychological phenomenon and drive more donations for your organization.
Episode 020 - Donor Psychology - What moves someone to donate? Part 2
In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit.