A great subject line can be the difference between catching the recipient’s attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out?
It needs to be concise. The best subject lines are between 3 and 6 words in length. You don’t have to explain the entire email in the subject line, it’s there to grab the recipient’s attention and motivate him to open the email.
The best nonprofit email appeal subject lines needs to be catchy. It isn’t enough to simply re-state what is in the email, but instead it needs to capture the recipients attention as he scrolls through the hundreds of emails he receives each day.
The subject line should also be open ended. The best email appeal subject lines draw the reader in by opening a loop that requires the reader to close the loop. For example, you don’t need to tell the whole story, you only need to open it: Don’t stand by and let this happen to the ocean. What will happen? Why am I standing by? What can I do?
I gave you 100 email appeal subject lines a month ago, here’s 100 more! Looking for Giving Tuesday subject lines? Find them here.
- Give a Gift with Eternal Impact
- What happened to Rose and Joseph?
- You can double your impact with Crown’s $442,000 Impact Matching Challenge
- Something to check off your to-do list right now
- Just 2 weeks left to shop. Give a gift that has 2X the impact!
- Give the Gift of Heaven This Christmas
- Make this a No Hunger Holiday
- Your gift doubled: This match makes for a perfect present
- No grandmother should have to endure this
- Gift of the Week: Give God’s Word!
- $442,000 Impact Matching Challenge
- Remember Rose?
- Send a Red Cross gift to those who need it most
- Give Where It Counts
- The True Star Christmas Parade Tomorrow!
- From misery to healing. You can have 2X the impact.
- fwd: [LAST CHANCE] Send coats, hats & mittens
- Did you hear the news?
- Million Dollar Match!
- Your Gift Doubles Today!
- Preborn children cannot ask for help, so we ask on their behalf
- What you’ve done for babies this year
- There’s still time to find gifts that change lives!
- Your Donation is MATCHED to Help More Kids
- P&G Match Challenge starts today!
- Needed: 132 more coats, hats & mittens
- Rose is Pregnant!
- Double Your Support For Heroic K-9s Like Max
- Give a Little Kindness, Have a Big Impact
- Saving chimps like Wounda depends on you…
- This Holiday Season, Give Hope
- Your gift counts twice in the fight against ovarian cancer
- For some kids, it’s a HUNGRY Christmas
- More than ever, you’re needed
- The gift an elephant gave you
- Give the gift of earthworms!
- 40 is Everything for a Person in Africa
- What it’s like when an earthquake hits
- You can make an immediate difference
- These gifts are seriously GOOD…
- Friend, You Otter Do Some Shopping!
- A special Advent gift for you…
- Let’s do it!
- Friend, do you know what tomorrow is?
- Thank You for Your Support This #GivingTuesday!
- It’s Not Too Late to Give! Help Us Reach Our Goal!
- Have you met your heroes? We’d like to introduce you to a few.
- Just In Time For Christmas
- #GivingTuesday was a Big Success Because of Your Kindness
- (exciting news) match EXTENDED!
- We Reached Our #GivingTuesday Goal
- A Heartfelt Thank You from The Leukemia & Lymphoma Society
- See What You Accomplished Yesterday!
- A big thank you
- It’s not too late!
- We still have a long way to go
- MATCH EXTENDED:
- You need to know: match EXPIRING
- Hey
- Double Second Chances for Seals–Just Hours Left!
- FW: Your donation counts 3X as much
- Last Few Minutes to Make a Life Long Impact
- Show your support for preborn children!
- Don’t let #GivingTuesday pass you by
- LAST CHANCE to Give TWO Goats!
- fwd: [FINAL] You must act now (for this 3X MATCH)
- One conversation at a time
- Giving Tuesday: Military kids are waiting for your support
- Deadline Approaching: #GivingTuesday Match!
- #GivingTuesday…The Clock Is Ticking
- Jeremy, did you make a difference this Giving Tuesday?
- Jeremy, I need you.
- Have you helped us yet?
- Hurry! Giving TWOsDay ends at midnight
- It’s not too late – Help us reach our #GivingTuesday goal today!
- This expires at midnight!
- Giving Tuesday: Last Chance to Have Your Gift Tripled
- Final Hours of #GivingTuesday!
- Double Your Impact — only a few hours left
- A gentle but urgent nudge – please give before midnight!
- There’s Still Time to Give on #GivingTuesday
- Don’t Stop at a Little – Give a Lot of Kindness!
- Today is the day
- Support Superheroes This #GivingTuesday
- Breaking: Every gift now TRIPLED
- #GivingTuesday: Don’t miss this match offer
- HURRY! Match It for the Seals!
- Girls battle for your heart: choose Yuliya or Tatyana
- TIME IS RUNNING OUT: We’re almost to $15,000! #GivingTuesday
- Last chance for your Giving Tuesday gift
- Before #GivingTuesday Ends – Have TWICE the Impact!
- Your gift DOUBLED on Giving TWOsDay
- Last chance: Your gift is matched this #GivingTuesday
- (Giving Tuesday) TRIPLE your donation
- Exclusive: New Video – Wounda’s Story: A New Chapter of Hope
- What happens to your dollar today?
- It’s #GivingTuesday! Help us finish what we started.
- Don’t wait, just hours left for Giving Tuesday
- Give back to gorillas on #GivingTuesday
- Lives have been impacted for God’s glory through you!
