Welcome to Fundraising.
You came to the right place. Let’s explore the basics.
Fundraisers should use pride, not apology, when asking for a gift for a charity that is doing good work.
Henry Rosso
Who is this site for?
YOU CAN BE A FUNDRAISER.
YOU can be a fundraiser!
This site is for anyone with a passion for a cause. Perhaps you’ve just started out in the fundraising profession, or maybe you have been working in development but need to learn more about digital marketing, or even, perhaps, you have a passion for a cause and just want to learn how to help raise more money, if so, this site is for you.
We’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser. Discover great courses that will help you become the fundraiser you want to be.
Natural born fundraiser is a myth. You can learn the skill of fundraising and raise millions of dollars for your favorite cause. I want to show you how.
What skills will you learn?
THE ART AND SCIENCE OF FUNDRAISING.
Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
As you progress, you’ll learn different types of donors such as general, continuity, mid-level, major, legacy, corporation, foundation and more. Different types of donors will behave and give differently and understanding how they think will help you craft the perfect fundraising campaigns.
Find fundraising courses that will teach you how to become a world-class fundraiser.
What should I read first?
LEARN SUCCESSFUL FUNDRAISING.

Key Fundraising Terms Defined

6 Successful Phone Scripts for Getting More Corporate Sponsorships

11 Tips to See Your Email Fundraising Grow

Cultivating Great Sponsorships for Your Nonprofit

The Art of the Follow-Up: Ensuring That Your Donors are Informed, Engaged, and Primed for Future Support

Capital Campaigns: Your Ultimate Guide

12 Tips for Finding Gen Z Donors

20 Interview Questions (and Sample Answers!) for a Nonprofit Marketing Manager

7 Tips to Building More Authentic Donor Relationships

20 Interview Questions (and Answers!) for a Major Donor Representative

How to Craft a Compelling Thank You Letter (with Examples!)
