What Is a Case for Support? A Comprehensive Guide for Nonprofit Fundraisers
Discover how to craft a powerful case for support that captivates donors, builds trust, and drives meaningful action for your nonprofit’s mission.
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Fundraising Trend: Adoption of Subscription Model Donations
Recurring giving has been a giving trend for the last several years and we predict it will continue to grow!
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Fundraising Trend: Cause-Related Marketing Partnerships
Businesses want to support causes that align with their customers and staff. This will continue to grow with businesses using their marketing budget to demonstrate how much they care about specific causes.
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Fundraising Trend: Use of Interactive and Gamified Fundraising
Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.
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Fundraising Trend: Reimagining Fundraising Events
Donors are seeking experiential events - not just your typical donor gala.
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Fundraising Trend: Growing Significance of Marketing Automation
Marketing automation can both save time and provide a better experience for donors. This year, more nonprofits will implement marketing automation.
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Building a Culture of Philanthropy: A Step-by-Step Guide for Nonprofits
Building a culture of philanthropy in your nonprofit involves engaging everyone—from leadership to volunteers—in understanding and actively participating in fundraising and giving by assessing your current culture, securing leadership commitment, investing in education and training, integrating philanthropy into daily practices, recognizing and celebrating efforts, and continuously evaluating and sustaining these initiatives to foster an environment where generosity thrives.
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Fundraising Trend: Invest in Owned Media
Organic social reach is dead. Social networks and social marketing is different today than it was even a year ago. The days of relying solely on organic reach on platforms like Facebook, Instagram, or Twitter are behind us.
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Fundraising Trend: AI Integration in Fundraising Tools
From sophisticated AI tools that fine-tune donor segmentations to advanced analytics platforms that dissect and interpret data, AI is revolutionizing the way nonprofits operate, communicate, and fundraise.
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Fundraising Trend: Hyper-Personalized Communications
Hyper-personalized communications are ones where every message feels like it’s crafted just for you. Imagine a world where every email, social media post, or newsletter you send out lands with the kind of precision and personal touch that makes each of your donors feel like they’re the only one you’re speaking to.
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