Fundraising Trend: Shift Grant Funding to Localization
USAID is planning to shift at least 25% of its annual grant funding to local partners by the end of FY2025.
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Fundraising Trend: Mergers & Consolidations
This year could be poised for an unprecedented wave of mergers and acquisitions, driven by strategic alignments among nonprofits and a significant shift within fundraising agencies as their founders approach retirement age.
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Fundraising Trend: Decline in Church Attendance Affecting Giving
How will the dechurching of America impact your nonprofit organization? Discover how your giving will be impact by church attendance declines.
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Fundraising Trend: Transparent Impact Reporting
In this trend, we explore how transparent impact reporting can significantly strengthen donor trust, loyalty, and the overall reputation of an organization.
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Fundraising Trend: Increased Focus on Donor Privacy
In the EU and UK, privacy regulations have dramatically changed how nonprofit organizations can interact with prospects and donors. We predict that 2024 will see an expansion of donor privacy initiatives in the United States.
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Fundraising Trend: Adoption of Subscription Model Donations
Recurring giving has been a giving trend for the last several years and we predict it will continue to grow!
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Fundraising Trend: Rise of Social Media Influencers in Fundraising
This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.
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Fundraising Trend: Cause-Related Marketing Partnerships
Businesses want to support causes that align with their customers and staff. This will continue to grow with businesses using their marketing budget to demonstrate how much they care about specific causes.
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Fundraising Trend: Global Collaboration and Fundraising
The trend explores how nonprofits, corporations, foundations, and governments are increasingly joining forces, moving away from working in silos to a more integrated, problem-solving partnership.
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Fundraising Trend: Use of Interactive and Gamified Fundraising
Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.
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