Email Marketing - Nonprofit Fundraising

Email Marketing, Fundraising, Intermediate, Podcasts

Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

/ March 5, 2018

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.

Email Marketing, Fundraising, Intermediate, Podcasts

Episode 005 – What to Do With 25,000 Email Addresses a Partner Offered Us?

Jeremy Reis

/ February 28, 2018

Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.

Email Marketing, Fundraising, Intermediate, Podcasts

Episode 004 – How Does Email Design Impact Response?

Jeremy Reis

/ February 26, 2018

How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails.

Email Marketing, Fundraising, Intermediate, Podcasts

Episode 003 – How Do We Segment Our Emails?

Jeremy Reis

/ February 23, 2018

Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.

Email Marketing, Fundraising, Intermediate

100 Email Appeal Subject Lines

Jeremy Reis

/ February 16, 2018

When you’re writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader’s attention and entices her to open the email without being disingenuous. There isn’t a specific ...

Email Marketing, Intermediate

Validate Your Email List

Jeremy Reis

/ July 31, 2017

“What happened to the deliverability on our monthly email newsletter? It appears we missed 35% of inboxes. Can you check to see if these numbers are correct?” Robert asked his new email marketing analyst, Todd. A few minutes later Todd came into Robert’s office. “I ...

Email Marketing, Fundraising

How to Double Your Donations

Jeremy Reis

/ January 5, 2017

Let's focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric - improving it through testing - we can double the number of people giving digitally.