Podcasts - Nonprofit Fundraising

Episode 017 – 5 Secrets to Successful Fundraising

/ July 30, 2018

In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.

Donor Communication, Podcasts

Episode 016 – Effective Nonprofit Storytelling

Jeremy Reis

/ July 24, 2018

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

Donor Communication, Email Marketing, Podcasts

Episode 015 – How to Define a Major Partner Email Strategy

Jeremy Reis

/ July 16, 2018

In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.

Podcasts

Episode 014 – How Do I Grow My Email List?

Jeremy Reis

/ July 9, 2018

Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. In this episode, Jeremy explores several ways you can add new names to your email list.

Podcasts

Episode 013 – How Do I Position the Donor as the Hero?

Jeremy Reis

/ May 14, 2018

Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.

Advanced, Digital Advertising, Podcasts

Episode 012 – What is Retargeting?

Jeremy Reis

/ May 7, 2018

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

Donor Communication, Intermediate, Podcasts

Episode 011 – How Often Should My Nonprofit Blog?

Jeremy Reis

/ May 2, 2018

Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why.

Podcasts

Episode 010 – How Do We Stop Fighting Internally Over Income Sourcing?

Jeremy Reis

/ April 20, 2018

In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations.

Podcasts

Episode 009 – How Should I Clean My Email List?

Jeremy Reis

/ March 26, 2018

Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive.

Podcasts

Episode 008 – How Do I Create a Sense of Urgency in My Appeals?

Jeremy Reis

/ March 19, 2018

Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter.