Your annual report is one of the most important pieces of fundraising collateral that you produce. It provides donors with a snapshot of your organization's work and impact over the past year, and it is an essential tool for building relationships and soliciting financial support. But what good is an annual report if no one reads it?
Creating an annual report that is irresistible to your nonprofit's stakeholders is definitely a challenge, but it's not impossible. In fact, by following these seven secrets, you'll be well on your way to putting together a report that will capture everyone's attention!
An annual report is a communications tool that helps tell your nonprofit's story to donors. It can be more than just a brochure about your nonprofit. It can be a donor communications piece that speaks gratitude, reviews the year, and sets a path for the story for the next year.
Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual
In this episode, Jeremy explains how to create a great nonprofit annual report. You'll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love.
Creating a specific digital annual report gives nonprofits a number of options to showcase the great work their donors have enabled them to do. Digital annual reports give you an expanded set of capabilities that a PDF or Issuu (flip book style) annual report can't match such as video, animation, interactive elements, expanded information for
Do you want to go beyond simply uploading a PDF to your site for people to read your annual report? Create a flip book style digital presentation to take your annual report to the next level. Instead of downloading the PDF, the reader can click thru and read your annual report on your site, or
An annual report is like a slick Apple ad: it tells a story that resonates with people emotionally to confirm their support of your organization or move them to support your organization. While your IRS form 990 and annual financial disclosures tell financial facts, your annual report should paint a picture of support. It should