Ensuring Donor Trust in Direct Mail
Building trust in direct mail strengthens lasting donor relationships through authenticity, transparency, and consistent engagement.
7 Strategies to Maximize Direct Mail Fundraising
Direct mail fundraising is a great way to raise money for your cause. However, it can be difficult to know how to maximize your direct mail fundraising efforts. Here are 7 strategies to help you get the most out of your direct mail fundraising campaign.
8 Things to Test in Direct Mail
Direct mail fundraising is a tried-and-true method for raising money for your cause. But with so many options and variables to consider, it can be difficult to know where to start. That's why we've put together a list of 8 things you should test in your next direct mail campaign.
Complete Guide to Nonprofit Direct Mail
Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers or donors. Direct marketing can be used for a variety of purposes, including raising awareness for a cause, promoting a product or service, or soliciting donations. For most nonprofits, direct mail is vital to their fundraising strategy.
The Secret Impact of a Hug Letter
A hug letter is a type of thank-you letter that is sent to donors after they make a gift. The purpose of a hug letter is to show donors how much their gift means to the organization and how it will be used to further the organization's mission.
6 Steps to Improve Your Donor Newsletter
Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.
Episode 025 – Predictions for Fundraising in 2019
In this episode, you'll learn 19 predictions Jeremy has for fundraising and nonprofit innovation in 2019.
Nonprofit Myth: Your Writing Style Won’t Work
Overcoming the naysayers on fundraising can be an overwhelming task. It's funny how many people who don't understand fundraising offer an opinion that what you're doing won't work or they have a better way to do it. One of the myths you may encounter is that the writing style doesn't work, that it's outdated, and
Episode 007 – My Executive Director Keeps Editing Out Fundraising Best Practices
Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.
Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?
Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.
