8 Things to Test in Direct Mail

Direct mail fundraising is a tried-and-true method for raising money for your cause. But with so many options and variables to consider, it can be difficult to know where to start. That's why we've put together a list of 8 things you should test in your next direct mail campaign.

By |2022-10-09T22:31:12-04:00October 9th, 2022|Categories: Advanced, Direct Mail|Tags: , , , |Comments Off on 8 Things to Test in Direct Mail

Complete Guide to Nonprofit Direct Mail

Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers or donors. Direct marketing can be used for a variety of purposes, including raising awareness for a cause, promoting a product or service, or soliciting donations. For most nonprofits, direct mail is vital to their fundraising strategy.

By |2022-10-09T16:57:48-04:00October 9th, 2022|Categories: Beginner, Direct Mail, Guides|Tags: , , , , , , |Comments Off on Complete Guide to Nonprofit Direct Mail

6 Steps to Improve Your Donor Newsletter

Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.

By |2022-10-01T16:23:36-04:00September 29th, 2022|Categories: Advanced, Fundraising|Tags: , , , , |Comments Off on 6 Steps to Improve Your Donor Newsletter

Nonprofit Myth: Your Writing Style Won’t Work

Overcoming the naysayers on fundraising can be an overwhelming task. It's funny how many people who don't understand fundraising offer an opinion that what you're doing won't work or they have a better way to do it. One of the myths you may encounter is that the writing style doesn't work, that it's outdated, and

By |2022-10-08T13:23:17-04:00September 25th, 2018|Categories: Fundraising, Intermediate|Tags: , , |Comments Off on Nonprofit Myth: Your Writing Style Won’t Work

Episode 007 – My Executive Director Keeps Editing Out Fundraising Best Practices

Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.

By |2022-10-09T17:07:12-04:00March 12th, 2018|Categories: Advanced, Fundraising, Podcasts|Tags: , , , , |Comments Off on Episode 007 – My Executive Director Keeps Editing Out Fundraising Best Practices

Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. 

By |2022-10-09T17:07:44-04:00March 5th, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , , , |Comments Off on Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

Episode 002 – How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?

In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.

By |2018-02-22T17:06:23-05:00February 22nd, 2018|Categories: Advanced, Fundraising, Podcasts|Tags: , , , , , |Comments Off on Episode 002 – How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?
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