direct mail

8 Things to Test in Direct Mail

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Direct mail fundraising is a tried-and-true method for raising money for your cause. But with so many options and variables to consider, it can be difficult to know where to start. That's why we've put together a list of 8 things you should test in your next direct mail campaign.

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Complete Guide to Nonprofit Direct Mail

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Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers or donors. Direct marketing can be used for a variety of purposes, including raising awareness for a cause, promoting a product or service, or soliciting donations. For most nonprofits, direct mail is vital to their fundraising strategy.

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6 Steps to Improve Your Donor Newsletter

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Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.

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Episode 007 – My Executive Director Keeps Editing Out Fundraising Best Practices

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Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.

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