As a fundraiser, you know how important it is to have an effective email strategy. Follow these 7 steps to create more effective fundraising emails.
December 30th and December 31st are two of the most important giving days of the year. At many nonprofits, those two days are among the highest revenue days of the year. I recommend you develop a strategy now for how and what you'll do on these two days.
Email marketing is a great way to stay in touch with your donors and keep them updated on your nonprofit's work. But with so many nonprofits competing for attention, it can be tough to stand out in the inbox. So how can you make sure your nonprofit's email marketing campaigns are as effective as possible?
Giving Tuesday is an annual event that takes place on the Tuesday after Thanksgiving. It's a day dedicated to charitable giving, and it's a great way for nonprofits to boost year-end donations. But how do you make sure your Giving Tuesday communications stand out from the crowd?
Email appeals are a vital tool in any fundraiser's toolkit. They provide an easy and affordable way to reach large numbers of supporters with your message. Here are 12 best practices to help you write great email appeals that will engage and inspire your supporters.
In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do
Let's focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric - improving it through testing - we can double the number of people giving digitally.