Topic
email marketing
Year-End Email Deliverability: How to Keep Your December Appeals Out of Spam
Your year-end appeal can't raise a dollar from the spam folder. Before December, confirm your email authentication, sort your list by who's actually engaging, and protect the sends your best donors are waiting for.
7 Monthly Giving Mistakes That Keep Programs From Growing
The mistakes that stall monthly giving programs, from internal friction to no acquisition budget, and how to avoid each one.
10 Tips for Creating Nonprofit Email Newsletters that Inform and Inspire Your Supporters
Discover ten comprehensive tips for creating engaging and effective nonprofit newsletters that encourage involvement from your supporters.
Building Donor Relationships Through Email
Strategically nurturing donor relationships through personalized email communication can transform one-time contributions into enduring partnerships that fuel long-term positive change
Crafting the Perfect Subject Line for Your Fundraising Email
Mastering the art of crafting impactful subject lines is essential for fundraising success, blending authenticity with strategies like personalization, emotion, clarity, and testing to foster genuine donor connections and drive engagement.
10 Tips for Nonprofit Email Marketing on a Shoestring Budget
For nonprofits, email marketing is a powerful tool for creating awareness and increasing donations. However, with limited resources and tight budgets, it can be a challenge to create and execute a successful email campaign. In this article, we provide 10 tips to help nonprofits conduct effective email marketing on a shoestring budget, from personalization and social proof to email segmentation and A/B testing.
10 Tips for Building Nonprofit Email Lists and Growing Your Donor Base
Email marketing is one of the most effective ways for nonprofit organizations to connect with their audience, promote their mission, and raise funds. Building a strong email list is essential for nonprofits looking to expand their reach and impact, but it can be challenging to know where to start.
10 Tips for Nonprofit Email Marketing to Retain Donors and Encourage Recurring Gifts
As a nonprofit, retaining donors and encouraging recurring gifts is critical to achieving your goals and making a difference. Email marketing is a cost-effective and efficient way to communicate with your donors and keep them engaged with your organization. In this article, we'll share 10 tips to help you create effective nonprofit email marketing campaigns that retain donors and encourage recurring gifts.
Nonprofit Email Marketing: A Fundraiser's Guide
How to build a nonprofit email program that raises money: grow your list, reach the inbox, welcome donors, set your cadence and write better appeals.
How to Plan Your Giving Tuesday Communications
Giving Tuesday is an annual event that takes place on the Tuesday after Thanksgiving. It's a day dedicated to charitable giving, and it's a great way for nonprofits to boost year-end donations. But how do you make sure your Giving Tuesday communications stand out from the crowd?
How to Write a Fundraising Email: 12 Best Practices
How to write a fundraising email that gets opened, read and clicked: 12 best practices for subject lines, stories, the ask and testing, plus a checklist.
Episode 015 - How to Define a Major Partner Email Strategy
In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
8 Ways to Reactivate Unresponsive Email Addresses
Do you have people on your email list who haven't interacted with your organization in some time?
How to Double Your Donations
Let's focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric - improving it through testing - we can double the number of people giving digitally.