Building a Nonprofit Social Media Strategy Part 1: Organizational Goals

The ability to build a strategy and execute it is what separates the good from the great. How to build an effective social media strategy for your nonprofit isn't always clear. In this series, I'm going to help you build a social media strategy.

By |2022-10-07T11:28:59-04:00October 7th, 2022|Categories: Donor Communication, Intermediate, Social Media|Tags: , , , , |Comments Off on Building a Nonprofit Social Media Strategy Part 1: Organizational Goals

How to Download the List of Facebook Fundraiser Donors

Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.

By |2022-08-06T18:03:14-04:00May 29th, 2019|Categories: Beginner, Fundraising, Social Media|Tags: , , , , , |Comments Off on How to Download the List of Facebook Fundraiser Donors

Episode 27 – How to Acquire More Digital Donors

You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.

By |2019-01-19T12:17:08-05:00January 19th, 2019|Categories: Digital Advertising, Fundraising, Podcasts, Social Media|Tags: , , , , , , |Comments Off on Episode 27 – How to Acquire More Digital Donors

Episode 012 – What is Retargeting?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

By |2018-05-06T18:24:39-04:00May 7th, 2018|Categories: Advanced, Digital Advertising, Podcasts|Tags: , , , , |Comments Off on Episode 012 – What is Retargeting?

Episode 001 – Facebook Algorithm Changes – Nonprofit Answers

In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?

By |2018-02-22T17:03:34-05:00February 22nd, 2018|Categories: Intermediate, Podcasts, Social Media|Tags: , , , , |Comments Off on Episode 001 – Facebook Algorithm Changes – Nonprofit Answers

Facebook Photo Posts No Longer King

Facebook continues to update their post algorithm and for a long time photo posts performed the best of all post types. Marketers quickly identified this trend and started moving many of their post types to photo posts. This has resulted in a glut of photo posts and Facebook has altered the algorithm once again and

By |2015-11-12T20:51:35-05:00May 26th, 2015|Categories: Social Media|Tags: , , , , |Comments Off on Facebook Photo Posts No Longer King
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