In this episode, Jeremy explains how to create a great nonprofit annual report. You'll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love.
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Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results.
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Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.
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Whether you're at a brand new nonprofit, are revamping a fundraising program, or need creative ideas for fundraising for a new campaign or project, this episode will give you actionable fundraising ideas.
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Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.
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Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. In this episode, Jeremy explores several ways you can add new names to your email list.
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Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.
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Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.
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Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.
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How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails.
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