Topic
stories
Story Crimes: 7 Mistakes That Kill Your Fundraising Stories (And How to Fix Them)
Your fundraising stories might be working against you. Leading with statistics, hiding behind jargon, making your organization the hero. Here are seven story crimes that drain power from your appeals, and exactly how to fix each one.
The Story You're Afraid to Tell: When Imperfect Outcomes Make Better Fundraising
Not every story ends with a job, a graduation, or a life turned around. Some of your best fundraising stories might be the ones without tidy endings. Here's why imperfect outcomes can build more trust than polished success stories.
Before and After: How to Transform a Weak Story into a Fundraising Powerhouse
Most nonprofit stories fail not because the material is bad, but because they're told wrong. Here's how to take a weak story and make it powerful, with before-and-after examples showing exactly what to change.
The 10-Minute Story Interview: How to Collect Powerful Stories from the People You Serve
You need stories to raise money, but the people who have them are busy serving clients. Here's a simple four-question framework to collect a powerful story in just 10 minutes. Anyone can do it, and it works every time.
6 Steps to Improve Your Donor Newsletter
Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.
The Story of the One
Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block…