A hug letter is a type of thank-you letter that is sent to donors after they make a gift. The purpose of a hug letter is to show donors how much their gift means to the organization and how it will be used to further the organization's mission.
Donor retention is a big challenge for many nonprofits. According to estimates, the average nonprofit loses between 20 and 40 percent of its donors each year. The good news is that there are strategies you can use to improve donor retention and keep your donors coming back year after year. In this blog post, we'll discuss key strategies for improving donor retention.
When you're raising money for a cause, it's important to show your donors how much their support means to you. A great way to do this is by writing a thank you script.
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of