Topic

thanks

Donor receiving a quick thank-you call
Donor Communication

The 48-Hour Follow Up Rule: Why Your Donor Retention Depends on Lightning-Fast Response

Every donor should receive meaningful, personal contact within 48 hours of making their gift. Not just an automated email receipt – though that should happen immediately – but actual human contact that shows you noticed their gift and you're grateful for it.

A donor reading a handwritten thank-you letter next to a photo from a food pantry.
Donor Communication

The Secret Impact of a Hug Letter

A hug letter is a second thank-you that tells donors what their gift did. Here is how to write one, when to send it, and a full example you can adapt.

Preparing thank-you cards for donors
Donor Communication

Donor Retention: How to Keep the Donors You Already Have

How to measure donor retention, why donors stop giving and the practical steps that keep them: fast thank-yous, welcomes, reporting and win-backs.

A fundraiser making a thank-you call to a donor with a script on a notepad.
Donor Communication

Donor Thank-You Call Scripts That Feel Like a Conversation

Word-for-word scripts for thanking first-time, monthly and major donors by phone, plus what to say when you get voicemail and a 60-second video script.

A donor reading a handwritten thank-you card
Donor Communication

Reinforce the Donation Decision to Eliminate Donor Remorse

Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.

Donor Communication

Episode 30 - How to Say Thanks to Your Donors

Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.

Happy donor reading a thank-you card
Donor Communication

6 Ways to Have Happier Donors

One of the areas that many of us need to focus on this next year is: How do we retain more donors?