All Nonprofit Marketing and Fundraising Articles
Episode 38 – Effective Calls to Action
Listen to episode 38 of Nonprofit Answers to learn about effective calls-to-action and motivate your donors to great conversion.
5 Great Year End Fundraising Ideas
The holidays are on their way, and it’s time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will last until the end of the year, there are plenty of ideas that will work for you.
Episode 37 – 5 Great Year-End Fundraising Campaigns
The holidays are on their way, and it’s time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will last until the end of the year, there are plenty of ideas that will work for you. Here are five great ones!
The One Sentence That Can Change Your Results
Learn about the one sentence in your fundraising appeal that could have a tremendous difference in your fundraising.
4 Questions to Improve Innovation
During challenging times, nonprofit organizations that innovate have a greater chance of success. In this article, you’ll learn four questions to ask to encourage innovation.
Episode 36 – 10 Tips for Successful Year End Fundraising
For many nonprofits, year end fundraising is crucial for success. As a fundraiser, this can also be a stressful time of year. In this episode, we explore ten tips to making your year end fundraising a success! Learn everything from planning to follow up.
Episode 35 – How Do We Communicate with Major Donors in a Time of Crisis?
As we work through this time of crisis, it’s vital to be in constant communication with major and mid-level donors. But what do you communicate? Do you ask for money? How to build relationship?
9 Major Donor Objections
Major donors often have questions – many of us look at these as objections – that need answered before the give. In this guide, you’ll learn 9 of the most common objections and sample language for how to overcome the objections.
Sample Annual Report Template
An annual report is a communications tool that helps tell your nonprofit’s story to donors. It can be more than just a brochure about your nonprofit. It can be a donor communications piece that speaks gratitude, reviews the year, and sets a path for the story for the next year.
8 Steps to Writing a Great Fundraising Appeal
The content of your fundraising appeal makes a significant difference to response. That might seem obvious but the rules of fundraising aren’t always followed. Learn the 8 steps to writing a great fundraising appeal in this guide.
Virtual Events Vendor Guide
We hosted a webinar to help nonprofits develop a plan to transition physical events cancelled by COVID-19 to virtual fundraising events. Several vendors offered assistance. This guide lists the vendors you can use if you need help.
Email Appeal Writing System
Writing a great story in your fundraising email appeal makes a tremendous difference. It’s vital that all of the elements necessary are there – this email appeal checklist PDF will help you craft a compelling fundraising story.
Coronavirus Fundraising Ideas
In this downloadable guide, you’ll learn six fundraising ideas in the age of the Coronavirus. Discover ways to continue fundraising even during a crisis.
How to Transition Fundraising Events to Virtual Events
For many organizations, the crisis surrounding the spread of the Coronavirus is drastically and negatively impacting our fundraising. For organizations hosting physical fundraising events, many are being forced to cancel the event. Learn how to move a physical fundraising event, such as a race, gala, or fundraising auction, to online.
Episode 34 – How Do We Use an Email Welcome Series to Reduce Donor Attrition?
In this episode of Nonprofit Answers, you will learn a four part email series that will help retain more donors and get that second gift.
Episode 33 – How Will the Election Season Impact Nonprofits?
The election season is upon us in the US. How will this impact fundraising? Explore how the election will impact your nonprofit and what you can do about it.
50 Calls to Action for Nonprofit Landing Pages
In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. Discover 50 proven calls to action to help your next fundraising campaign.
25 Nonprofit Creative Director Interview Questions
Hiring the right creative director for your nonprofit is crucial for the success of your marketing team. The right creative director understands how fundraising and your nonprofit brand work togetherness her to produce the results you need. These interview questions will help.
4 Steps to Fundraising Testing
Make intelligent decisions about what to test and then get out of the way of the data. Learn how to define your fundraising testing.
Writing a Donor-Focused President’s Letter
Sending a President’s Letter (or Executive Director’s Letter) at the beginning of the year helps donors know the impact they made in the previous year. It’s a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!
3 Fundraising Goals for 2020
You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I’m reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.
4 Examples of Nonprofit Engagement
Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of “belonging.” We’ve found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have … Read more
4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors
Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.
How to Reactivate Lapsed Donors
Learn the five step process to reactivate lapsed donors in this article that will be crucial for your nonprofit’s fundraising success.