Some of the monthly donors you lost this year never chose to stop giving. Their card failed and nobody followed up. Here's how to recover declined recurring gifts with care instead of collection-notice language.
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Most nonprofits mention QCDs in one line and hope. Here's who to ask, when to ask, and how to keep IRA gifts from getting lost before the December 31 deadline.
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A foundation’s website tells you what it hopes to fund, but its 990-PF tells you what it actually funded. Here’s how to read one in about 20 minutes so your next proposal goes to a foundation that has a real reason to say yes.
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A check mailed on December 30 belongs in December, even if nobody opens it until January. Here's how the IRS dates each kind of year-end gift, and the one-page policy that keeps your receipts right.
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You don't need a university-sized gift acceptance policy. You need one page that helps you say yes quickly to the gifts you want and decline the rest without losing the donor.
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Most reply cards get about ten minutes of thought, yet the first number on them shapes who gives and how much. Here's what the research says about ask amounts, and how I'd set them for your year-end appeal.
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Gross revenue makes most fundraising events look better than they are. Here's how to calculate event ROI with staff time included, and what to do with it.
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Should you ask monthly donors for a year-end gift? Yes, most of them. Here's how to make the ask without making your most loyal donors feel overlooked.
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Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship—and the usual formula hides the answer. Here's a simple cohort method, and what to actually do with the number.
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The last days of December bring in a real share of online giving. Here's how to plan your December 29 to 31 fundraising emails now, while you still have time.
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