A great subject line can be the difference between catching the recipient’s attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between ...
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Do you have people on your email list who haven’t interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let’s explore 8 steps the organization can ...
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Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.
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“Hey Dave, we had one complaint about your telemarketing campaign. Can you cancel that?” said Nixon, the Customer Service Manager. Dave replies, “That’s $200,000 of our annual revenue.” “It’s bothering our donors, Dave. Just ask a major donor to give $200,000.” Nixon responds. Nixon walks ...
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When it comes time to ask for donations, remember that everyone has different reasons for giving (or not giving). By understanding the concept of "the premium," you'll be better equipped to appeal to potential donors' individual needs and motivations—which will ultimately lead to more successful fundraising campaigns.
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Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.
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“Dave, I need you to rewrite this fundraising letter and remove all of the language that makes us look like we need the donor’s money,” said Wendy, the Executive Director. Dave replies, “We’ll lose donations doing that.” “I also need you to raise 10% more ...
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Videos are a powerful relationship building tool. A technique that can help your nonprofit quickly begin building a relationship with your donor is to create a personalized thank you video. This creative way of expressing gratitude to your donor communicates how much you care. There ...
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Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.
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Creating a sense of urgency in your appeal messaging will help move readers to become donors. Think this is a trick that no longer applies? Consider the case of two nonprofits reaching the same potential donor. If the first nonprofit conveys a sense of urgency ...
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