In 2011, I was working as a social media consultant, primarily with nonprofits with Tim Smith approached me about joining him at Food for the Hungry. He had just accepted the role of Chief Development Officer and wanted to bring me along as his Digital ...
Read more
Liko loved school. He had dreams of graduating, getting a good job, helping to lift his family out of generations of poverty. But one day, tragedy struck. The village borehole water pump broke. Clean water was no longer available. The school’s feeding program shut down. The ...
Read more
When a donor receives a request for funds, he is looking for a clear answer to questions about your appeal. Providing clear structure and answers in your fundraising appeal will increase the likelihood of achieving your goals. Learn these 3 steps to clarify your fundraising.
Read more
Fundraising has been one of the most fulfilling aspects of any job I’ve ever had. It’s not hard to be motivated to come to work every day knowing that what I’m doing is making a different in literally millions of people’s lives. I am motivated knowing ...
Read more
“What happened to the deliverability on our monthly email newsletter? It appears we missed 35% of inboxes. Can you check to see if these numbers are correct?” Robert asked his new email marketing analyst, Todd. A few minutes later Todd came into Robert’s office. “I ...
Read more
Yes, it’s well intentioned. Yes, like many professions, people assume fundraising is easier than it actually is. And yes, it’s head-shakingly-funny some of the suggestions people make to fundraisers about how to do their jobs. Here’s a few of the funniest, unfortunately too common, suggestions ...
Read more
I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first ...
Read more
Let's focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric - improving it through testing - we can double the number of people giving digitally.
Read more
Key to measuring results is knowing how people came to your website. You can create trackable links using 5 different types of tags and measure the impact of different sources, mediums, and ads on your landing pages. Get the most from your marketing spend by carefully tracking how people reach your content with this video tutorial.
Read more
