You spend a lot of time thinking about what you need from donors. But have you considered what donors need from you? Here's what donors actually wish you understood about being on the other side of the relationship.
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You know donors should be partners. But what does that actually look like? Here are 12 specific behaviors that transform how donors experience your organization. None require a big budget. All require intention.
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Every nonprofit claims to value donor relationships. But claims are easy. Behavior is what counts. These 10 questions reveal whether you're actually treating donors as partners or just saying you do. Take the audit and find out where the gaps are.
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A donor gave three years in a row. Then they stopped. You assume they lost interest or hit hard times. But the real reason is simpler: they didn't feel like their gift mattered. Here are the actual reasons donors lapse and what you can do about it.
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The retired teacher and the business owner on your donor list give for completely different reasons. The same appeal lands differently for each. Here are seven real motivations that drive donor giving and how to speak to each one.
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Your budget has a gap. Your instinct is to tell donors about it. But donors don't give to fill gaps. They give to change lives. Here's how to shift your messaging from what you need to what donors can make possible.
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A donor is reading your appeal. In the next 30 seconds, they'll either reach for their wallet or set the letter aside. What determines which way they go? Three unconscious questions flash through their mind. Answer all three clearly, and giving becomes easy. Miss one, and the gift probably won't happen.
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You can't think your way into a new relationship with fundraising. You have to practice your way there. This 10-day program builds the invitation mindset through small daily actions, from writing your "why" to making a real ask. Each day builds on the last until you've lived your way into a new belief about what fundraising is.
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The words you use when asking for a gift reveal what you believe about fundraising. Phrases like "I hate to ask" and "anything would help" sabotage your asks before you finish making them. Here are seven phrases to eliminate and exactly what to say instead.
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You assume donors dread being asked for money. But when you actually talk to donors, they tell a different story. Many are waiting to be asked. Here's what donors really think and how it changes everything about your approach.
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